Red Seal Kind Kids Toothpaste is a limited‑edition flavour dreamed up by Kiwi kids, for Kiwi kids. Created with Year Three students at Waikowhai Primary School in Auckland, Tāmaki Makaurau, this toothpaste celebrates creativity, kindness, and healthy brushing habits.

Designed to be gentle with a fruity flavour, Red Seal Kind Kids Toothpaste makes brushing fun for little ones while supporting good oral care from an early age. Through our partnership with the Kindness Collective, Kind Kids helps spread kindness across Aotearoa New Zealand - showing that even the smallest daily habits can help create the biggest smiles.

Kind Kids cares for little teeth and spreads big kindness. $2 from every tube sold is donated to our friends at Kindness Collective. 

• No Synthetic Colours
• No Artificial Flavours
• Paraben Free
• SLS Free
• Made in New Zealand

Since 1923 Red Seal have made products with a simple belief, when you put incredible in, you get incredible out.

Find out more about Kindness Collective https://www.kindness.org.nz/

Brush at least twice a day or after every meal for 2 minutes or as recommended by your dental professional. Children five years and under should use a smear of toothpaste and children six years and over should use a pea-sized amount of toothpaste. Do not swallow. Rinse with a small amount of water. It is recommended for adults to supervise young children.

Do not swallow. Rinse with a small amount of water. It is recommended for adults to supervise young children. 

Contains sodium monofluorophosphate (F 1000ppm).