Our brightening gel formula visibly enhances the whiteness of teeth by 3.5 shade in 3 weeks with regular brushing. Our clinical study with our community trialists saw noticeable results by the end of the first week.



Staining can occur due to factors like food, beverages, tobacco, and more. Physical removal method targets surface level daily stains through an abrasive method of action. Regular oral hygiene and avoiding staining agents can help prolong whitening results.

What is teeth whitening?

Tooth discoloration and staining occur when different dyes and pigments from food, beverages, and other factors adhere to your teeth. Eliminating these stains typically involves two primary approaches: physical removal and chemical bleaching.

Chemical bleaching traditionally uses hydrogen peroxide to chemically lighten the color of stains in the tooth enamel. Instead of this, our Whitening toothpastes use abrasives to address daily, surface stains via physical removal. 




Red Seal Whitening toothpaste clinical study

The Red Seal Whitening toothpaste clinical study was a double blind study conducted by a third party dentist.

20 individuals completed a three week at home trial brushing twice a day for two minutes.

Click here to request a copy of the study.

*based on 20 individuals
**other whitening products include whitening strips, trays, and/or gels

Incredible ingredients in our whitening toothpaste include Hydrated Silica. Derived from silica, an abundant compound found in around the world in quartz, sand and obsidian. It helps with toothpaste abrasiveness and aids in plaque removal. Xylitol acts as a sugar-free sweetener whilst inhibiting cavity-causing bacteria to support oral health. And sea salt for it's ability to compliment other ingredients in taste.

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