At Red Seal, we believe you make incredible products and be kind to the planet in the process.

Although sustainability is a global movement, every country has a unique context which influences the way this movement evolves. Australians and New Zealanders have traditionally had a high regard for the natural resources of their countries and have measures in place to protect and strengthen agriculture, water resources, the environment and our heritage. 


Ethical Sourcing

This is why Red Seal has partnered with UTZ, a worldwide program that works to protect the environment and improve the living conditions of farmers, workers and their families.

In 2018, the UTZ programme merged with the Rainforest Alliance in response to the critical challenges facing humanity: deforestation, climate change, systemic poverty, and social inequity. Both programmes combined their respective strengths to build a future in which nature is protected and biodiversity flourishes; where farmers, workers, and communities prosper; and where sustainable land use and responsible business practices are the norm.



Sustainable Packaging

Global challenges of packaging waste and climate change have made this a growing focus. At Red Seal, we are taking a hard look at the packaging we use and how we can drive change.

We are members of the Australian Packaging Covenant Organisation (APCO), a not for profit organisation leading the development of a circular economy for packaging in Australia and New Zealand.



Product Quality and Safety

Quality and regulatory compliance are cornerstones of our dedication to incredible products, trusted everywhere, helping everyone living their best life.

Safety and product quality are a fundamental part of our product design, manufacturing and proactive consumer feedback processes. Our supplier requirements program is intended to ensure quality throughout the supply chain.

Grounded in our belief that there's 'Incredible' inside each and everyone of us, we promote a culture of caring and safe behavior in all our offices and plants. 


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