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"The human body strives involuntarily to correct ill health."
William T Anderton, Red Seal founder 1923

Our Story

For nearly 100 years we’ve created products to support your everyday health and wellness by focusing on one simple idea:

When you put incredible in, you get incredible out.

Long before people began talking about alternative medicines and holistic health, an English trained naturopath by the name of William T. Anderton was creating his own herbal remedies for the people of Auckland, New Zealand. From his elegant shop in Symonds Street, opened in 1923, he offered his clients pure, natural prescriptions to assist good health

Based on his studies and observations, Anderton believed the human body to be self-correcting - "when it becomes ill, the body automatically begins to cure itself and re-establish the balance needed for good health". He also believed that this process could be assisted and hastened with certain herbal and natural remedies.

Today, we're inspired by New Zealand nature and the incredible nature of all New Zealanders. That’s what gets us out of bed in the morning. To work on new ideas that build on a hundred years of knowledge and naturopathic wisdom, creating incredible products to support the everyday health and wellness of all New Zealanders.

We think there’s incredible inside all of us. Help us help you let it out!

Team Red Seal xx

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Our Incredible Journey

  • Timeline 01

    "A naturally healthy mind and body" was the idea that motivated William T Anderton, a well respected herbalist and naturopath to open a shop on Symonds Street, Auckland.

    William Anderton's remedies earned a reputation for effectiveness without unpleasant side effects. As his products became more popular, he began to make them available through other highly regarded apothecaries and general stores throughout New Zealand. 

  • Capture D’Écran 2021 06 27 À 19.38.33 V2

    After 40 years of sharing the idea “that the human body strives involuntarily to correct ill health” Jenny Douglas (William’s daughter), takes over the business. Having learned her father's profession well, she collates his formulations and continues to build the brand.

    She will employ her natural flair for business to expand the Red Seal range and increase the customer following over the years.

  • Capture D’Écran 2021 06 27 À 19.37.13 V2

    Sonata Laboratories, a Wella company, acquires Red Seal from The Douglas Family.

  • Capture D’Écran 2021 06 27 À 19.51.37 V2

    All production is moved to Sonata’s site in Avondale. Managed by trained pharmacists Rosie and Rolf Hilke.

  • Timeline 03 V2

    Rosie and Rolf Hilke take over the company in a management buyout.

  • 2013

    Red Seal’s brand is given a modern makeover to expand into other categories.

  • 2016

    Red Seal is acquired by EBOS Healthcare to enable global growth.

  • Capture D’Écran 2021 06 27 À 14.30.29

    The iconic Molasses now come with a twist, a Ginger and Cranberry flavor, soon to be very popular in the Asian market.

  • Capture D’Écran 2021 06 27 À 14.25.01

    Red Seal launches its Infusions range on TV, shaking up the Tea category with indulgent flavors and pyramid formats.

  • Capture D’Écran 2021 06 27 À 14.38.49

    Red Seal talks to the nation on TV about the benefits of a chemical-free, herbal and mineral toothpaste range.

  • Timeline 04

    The DNA of the brand and business remain unchanged, innovating new ways to support a naturally healthy mind and body.

  • Capture D’Écran 2021 06 27 À 23.08.41

    A brand new manufacturing and logistics site opens its doors in South Auckland.

  • Red Seal Incredible Inside Logo CMYK 300X142 1Ea700b

    Red Seal launches its "Incredible Inside" campaign

  • Timeline 05

    After 100 years Red Seal is not only a great New Zealand success story, it is a testament to the unwavering founding beliefs.

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