Your teeth are a product of nature
Built from minerals. Shaped over time. Strengthened by natural processes that have been millions of years in the making.
Toothpaste inspired by nature's best
Nature has spent millions of years developing remarkable minerals and botanicals – mint, propolis and baking soda have been used for generations; because they’ve proven their worth over time.
And for over 100 years, we've followed nature's lead. Guided by our founder's naturopathic philosophy, we create New Zealand-made toothpaste inspired by some of nature's hardest-working ingredients.
That's what we call Hardworking by Nature.
Free from harsh ingredients
Every ingredient is carefully selected to meet NATRUE's strict natural standards - an international certification system to ensure ingredient clarity and product transparency.
At Red Seal we know you want a toothpaste that does the job, but one that also fits in with your values.
By harnessing nature-inspired ingredients, the result is a range of toothpastes that work hard every day, to help clean teeth and support everyday oral care without SLS, parabens, synthetic colours, flavours or preservatives.
*Propolis is not vegan friendly.
Find the toothpaste that's right for you.
Toothpaste made in New Zealand.
Whatever you reach for, be it fluoride, fluoride-free, mint-free or hydroxyapatite, every Red Seal toothpaste is formulated, made and packaged right here in our factory in New Zealand.
NATRUE Certification. A benchmark you can trust.
Only around 200 brands worldwide can call themselves Natrue certified, and we're proud to be one of them. It means every ingredient we use is checked and rechecked against Natrue Certification standards. Being transparent with what's inside, keeps our toothpaste honest.
Look for the Natrue mark alongside our Red Seal logo.
FAQ
Does Red Seal toothpaste contain palm oil?
All our NATRUE certified ranges in Australia and New Zealand are made with non-palm oil based ingredients.
Are Red Seal toothpastes dairy-free and/or soy-free?
What is RDA?
RDA stands for “Relative Dentin Abrasivity,” and it measures how abrasive a toothpaste is on a scale of 0 to 250. A higher RDA value indicates a more abrasive toothpaste. While some abrasiveness can help remove surface stains and plaque, excessive abrasion can damage your tooth enamel. RDA helps us ensure that our toothpaste effectively cleans while remaining gentle on your enamel.
Are you able to tell me the RDA (abrasivity Scale) of Red Seal toothpaste?
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"I’m genuinely impressed with the Red Seal Baking Soda Toothpaste. From the very first use, my teeth felt incredibly clean and smooth. There’s no overwhelming artificial mint burn, just a clean, refreshing taste and a noticeable brightness to my smile over time. Red Seal has definitely earned a permanent spot in my bathroom!"
Abigail, Auckland
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"Really fresh minty taste. Love the natural feel. Feel my teeth are super clean afterwards."
Jayant, Auckland
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"I really liked the flavour of this toothpaste. It wasn’t too strong and worked really well over time. Happy to recommend."
Barbara, Black Box Survey