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Become a Red Seal Superfan

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New name, fresher formula

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NATRUE Certified: Natural toothpaste

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Want an incredible summer?

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Together with Kindness Collective

Helping more Kiwis feel Incredible Inside.

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Oralcare@2X Oral Care
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Brushing Up on Healthy Habits: Making Toothbrushing Fun for Kids with Red Seal Kids Berry Bubblicious Fluoride Toothpaste

BY THE TEAM AT RED SEAL | 30 July 2025

Red Seal’s Berry Bubblicious Toothpaste is designed with kids in mind. It’s gentle, effective, and free from harsh chemicals - making it a safer choice for little mouths. With a yummy berry flavour, brushing becomes s...

Read Article Brushing Up on Healthy Habits: Making Toothbrushing Fun for Kids with Red Seal Kids Berry Bubblicious Fluoride Toothpaste

Brewing a better world

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Red Seal Product Sustainability
Strong Mint Shelfie
Oralcare@2X Oral Care
0 min

New Name, Same Minty Kick: Meet Strong Mint!

For years, Smokers Toothpaste has been a beloved staple in Kiwi households. Its potent minty kick has won o...

Tip & Tricks for Tip Top Oral Care
Oralcare@2X Oral Care
2 min

Tips & tricks for Incredible Oral Care

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Oralcare@2X Oral Care
2 min

Healthy pearly whites for your tamariki

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When you put incredible in, you get incredible out. For nearly 100 years we’ve helped our customers make the most of everyday with incredible ingredients in everything we make.

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