Our brightening gel fornula visibly enhances the whiteness of teeth by up to 3.5 shades in 3 weeks, with regular brushing. Our clinical study with our community triallists saw noticeable results by the end of the first week.
What is Teeth Whitening
Tooth discoloration and staining occur when different dyes and pigments from food, beverages, and other factors adhere to your teeth. Eliminating these stains typically involves two primary approaches: physical removal and chemical bleaching.
Chemical bleaching traditionally uses hydrogen peroxide to chemically lighten the color of stains in the tooth enamel. Instead of this, our Whitening toothpastes use abrasives to address daily, surface stains via physical removal.
Red Seal Whitening toothpaste clinical study
The Red Seal Whitening toothpaste clinical study was a double blind study conducted by a third party dentist. 20 individuals completed a three week at home trial brushing twice a day for two minutes.
Summary
The clinical study titled Effectiveness of Endeavor Whitening Toothpaste: Teeth Whitening, Gum Health, Teeth Sensitivity and Plaque Removal, led by Martin Giniger, DMD, PhD, FICD, demonstrates that Endeavor Whitening Toothpaste delivers effective and visible whitening outcomes while maintaining oral health and user comfort. Participants showed noticeable whitening within the first week of use, with continued improvement over the full study period. Whitening performance was assessed using both expert visual evaluation and objective instrumental measurement.
The study also confirmed a strong safety and tolerability profile. Under the supervision of the Principal Investigator, no adverse oral tissue effects were observed. Whitening benefits were achieved without compromising gingival condition or enamel comfort.
Overall, the findings verified by Martin Giniger, DMD, PhD, FICD substantiate Endeavor Whitening Toothpaste as an effective, gentle whitening solution suitable for regular use.
This summary reflects proprietary clinical findings and forms part of Endeavor’s confidential intellectual property; detailed study design, datasets, and methodologies are not for external disclosure.
