Where To Buy NATRUE Certified Natural

Red Seal Kind Kids 70g

Created with Kiwi kids, for Kiwi kids, Kind Kids toothpaste is kind on little teeth and big on kindness.

Made in NZ
Certified Natural to the NATRUE Standard
Contains Fluoride
No Synthetic Colours, Flavours or Preservatives
SLS and Paraben Free
Cruelty Free

Description
Directions
Ingredients

Red Seal Kind Kids Toothpaste is a limited‑edition flavour dreamed up by Kiwi kids, for Kiwi kids. Created with Year Three students at Waikowhai Primary School in Auckland, Tāmaki Makaurau, this toothpaste celebrates creativity, kindness, and healthy brushing habits.

Designed to be gentle with a fruity flavour, Red Seal Kind Kids Toothpaste makes brushing fun for little ones while supporting good oral care from an early age. Through our partnership with the Kindness Collective, Kind Kids helps spread kindness across Aotearoa New Zealand - showing that even the smallest daily habits can help create the biggest smiles.

Kind Kids cares for little teeth and spreads big kindness. $2 from every tube sold is donated to our friends at Kindness Collective.

NATRUE Certified Natural
No Synthetic Colours
No Artificial Flavours
Paraben Free
SLS Free
Made in New Zealand

Since 1923 Red Seal have made products with a simple belief, when you put incredible in, you get incredible out.

For information on natural cosmetic certification by NATRUE according to NATRUE standard visit www.natrue.org/our-standard

Find out more about Kindness Collective https://www.kindness.org.nz/

Brush at least twice a day or after every meal for 2 minutes or as recommended by your dental professional. Children five years and under should use a smear of toothpaste and children six years and over should use a pea-sized amount of toothpaste. Do not swallow. Rinse with a small amount of water. It is recommended for adults to supervise young children.

Do not swallow. Rinse with a small amount of water. It is recommended for adults to supervise young children.

Contains sodium monofluorophosphate (F 1000ppm).

Sorbitol, water, hydrated silica, xylitol, glycerin, Aloe barbadensis (Aloe vera) leaf juice, sodium monofluorophosphate, aroma (flavour), xanthan gum, lauryl glucoside, potassium sorbate, sodium cocoyl glutamate, stevioside, citric acid, colourant (mica (CI 77019), CI 77891 (titanium dioxide), tin oxide), riboflavin.

Description

Kind Kids cares for little teeth and spreads big kindness. $2 from every tube sold is donated to our friends at Kindness Collective.

NATRUE Certified Natural
No Synthetic Colours
No Artificial Flavours
Paraben Free
SLS Free
Made in New Zealand

Since 1923 Red Seal have made products with a simple belief, when you put incredible in, you get incredible out.

For information on natural cosmetic certification by NATRUE according to NATRUE standard visit www.natrue.org/our-standard

Find out more about Kindness Collective https://www.kindness.org.nz/

Directions

Do not swallow. Rinse with a small amount of water. It is recommended for adults to supervise young children.

Contains sodium monofluorophosphate (F 1000ppm).

Ingredients

More of our incredible toothpastes

Red Seal Kids Tutti Frutti Toothpaste 70g

Red Seal Seal Kids Bubbalicious Toothpaste

Red Seal Kids Fluoride Berry Bubblicious Toothpaste 70g

Where to Buy View All Oral Care

What age can you give kids toothpaste to brush their teeth with?

We always recommend adult supervision when children are brushing their teeth.

Generally, brushing with water is sufficient for children under 1 years of age, then moving onto a fluoride-free child's toothpaste after their first year. However, as every child’s development phase differs, we recommend you seek the advice from your local Dentist or GP for personalised advice.

We recommend only a tiny dot of toothpaste as when children are young they may not be able to spit it out properly.

Always check the ingredient list to make sure your child isn’t sensitive to any of the ingredients. Discontinue use if there are signs of irritation.

What is SLS and is it in Red Seal toothpastes?

SLS has been removed from our NATRUE Certified toothpastes. Look for the NATRUE logo on the back of the pack to be sure.

SLS is considered safe when used as recommended and historically, SLS was used in our toothpaste formulations when there were limited ingredient options for creating effective products. However, as we've advanced our formulations with developing technology, ingredients and knowledge, we were able to phase out SLS from all Red Seal toothpastes in New Zealand and Australia.

Are the sparkles in Red Seal Kids toothpaste natural?

Yes, the sparkles in our Kids toothpastes are completely natural! We use mica, a naturally occurring mineral, to create the fun, sparkly look. It's safe and makes brushing a bit more magical for kids.

Can my child swallow Red Seal toothpaste?

Our Kids Tuttifrutti toothpaste is made with natural ingredients and is certified to the NATRUE true standard, making it safe if swallowed by children. We understand that young children may take some time to learn how to spit out toothpaste, so we ensure our products are safe for them, we still recommend adult supervision to encourage spitting to get in the habit.

Once they’re cabably spitting out their toothpaste, they can start using Red Seal Kids Fluoride Berry Bubblicious, which is also made with ingredients certified natural to the NATRUE standard. Always follow the instructions on the toothpaste packaging and use products specifically designed for children to ensure their safety. Also check the ingredient list to make sure your child isn’t sensitive to any of the ingredients. Discontinue use if there are signs of irritation.

Does Red Seal toothpaste contain sweeteners or artificial sweeteners?

Stevia is the sweetener used in all of our NATRUE Certified toothpastes to give them a balanced taste that's pleasant to brush with.

Our NATRUE formulations also include Xylitol which aids in sweetening whilst inhibiting cavity-causing bacteria. Its ability to neutralize pH levels and inhibit bacterial growth supports oral health while providing a pleasant taste.

They do not contain artificial sweeteners.