Kindness Collective

Giving incredible, feels incredible

At Red Seal, we believe there's incredible inside each and every New Zealander, that's why we're supporting the Kindness Collective who provide everyday essentials, moments of joy, care and connection to thousands of Kiwi families living in hardship every year. Helping children, families and communities to thrive.

The Kindness Collective’s purpose is to harness the power of kindness in our communities to support an equitable future for all people living in Aotearoa, New Zealand.

Founded in 2013, the Kindness Collective began as a behind-the-scenes community group with friends and family, on a mission to make Aotearoa a kinder place for all.

Every Kiwi deserves to have what they need to thrive, but should at the very least have the basics; food, clothing, shelter and safety.

Find out how you can help

Kindness Collective Melties Mission

We are on a Melties Misson this April to donate 1,000 bottles of our Melties to Kindness Collective! Join us and find out more about it HERE.

Looking for some school holiday fun this April? Download our Meet the Melties printable colouring sheets to keep your little ones entertained.

Download our Melties colouring pages here

Everyday Essentials

Together we'll help Kiwis with the essentials they need to keep safe, warm, fed and healthy. After 100 years we know small everyday actions can have a big impact. The Kindness Collective's Everyday Essentials Programme delivers support to whānau all around the country with the everyday items needed for their family to thrive.

The Christmas Joy Store

There’s nothing quite like the joy of a Christmas tree surrounded by presents (no matter what your age!). The Christmas Joy Store not only ensures those with little don't go without, it gives parents the empowering experience of shopping for their kids presents and essentials just like they’re in a regular store - but, twist, everything has been kindly donated. It makes the big day one to remember for both kids and parents alike.