USA's 1st & only natural toothpaste slide image

USA's 1st & only natural toothpaste

Certified to the NATRUE standard.

New toothpaste range

100 years has taught us slide image

100 years has taught us

Incredible doesn't just happen.

Our Story

The Wellness Hub

Incredible products at your fingertips

Find your favourite Red Seal products at these retailers

Where To Buy
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Learn about Red Seal

When you put incredible in, you get incredible out. For nearly 100 years we’ve helped our customers make the most of everyday with incredible ingredients in everything we make.

Our Story

1923 - Red Seal Incredible Story starts with William T Anderton

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