Now, NATRUE certified natural slide image

Now, NATRUE certified natural

Giving a choice for the whole family.

New toothpaste range

100 years has taught us slide image

100 years has taught us

Incredible doesn't just happen.

Our Story

The Wellness Hub

Tip & Tricks for Tip Top Oral Care
2 min

Tips & tricks for Incredible Oral Care

21 December 2023

Taking care of your teeth and gums is super important for your overall health and well-being. Find out how you can stay on top of your oral care game.

Read Article Tips & tricks for Incredible Oral Care

Incredible products at your fingertips

Find your favourite Red Seal products at these retailers

Where To Buy
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Brightening Your Grin
0 min

Brightening your grin: A friendly guide to picking your perfect whitening toothpaste

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2 min

Healthy pearly whites for your little ones

Red Seal Kiwi Made Toothpaste
2 min

Find out more about our New Zealand made toothpaste

Your favorite Red Seal toothpastes are made in New Zealand. Read more to learn about the where it all start...

Learn about Red Seal

When you put incredible in, you get incredible out. For nearly 100 years we’ve helped our customers make the most of everyday with incredible ingredients in everything we make.

Our Story

1923 - Red Seal Incredible Story starts with William T Anderton

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