Proudly NZ Made: Why Our Toothpaste Is Something to Smile About
It’s NZ Made Day today, and here at Red Seal, we’re proud to be part of the celebration. For decades, we’ve been formulating products that support everyday wellness – and our toothpaste range, made in New Zealand for over 30 years, is a true reflection of that commitment.
We make every tube of Red Seal toothpaste in our East Tamaki facility, so we can keep quality in our hands from start to finish. By managing the process ourselves, we make sure every detail meets the high standards we’re proud of. Using incredible herbal and mineral ingredients, we develop formulations that are effective, and trusted by generations of Kiwis.
For many of us, Red Seal toothpaste has been part of everyday life for years. It’s the kind of product you remember seeing in the bathroom growing up – sitting by the sink in the family home, packed into the caravan for summer holidays, or shared between siblings during the morning rush. It’s familiar, reliable, and quietly woven into our routines, just like a good cuppa or a pair of jandals by the door.
Our toothpaste range includes options for every kind of smile. Whether you’re after a fluoride-free formula, something herbal and refreshing, or a toothpaste that supports gum health with the power of propolis, we’ve got you covered. We include only the essentials – no synthetic colours, flavours, or preservatives, and free from chemicals like SLS or parabens.
We’re also proud to say our natural toothpaste range is NATRUE certified, meeting international standards for natural and organic products. Our toothpastes are certified vegan-friendly (with the exception of Propolis) and cruelty-free.
So, this NZ Made Day, we’re celebrating the values that connect us – quality, care, and a love for products that do what they say. Choosing Red Seal means choosing a brand that’s been trusted for generations and is always focused on your wellbeing.
