Are Red Seal toothpastes vegan or vegetarian?
All Red Seal toothpastes are suitable for vegetarians.
If you are vegan you may not want to use our Propolis toothpaste as it contains Propolis which is product made by bees.
The following toothpastes are all certified by the Vegan Society:
Red Seal Kids Tutti Frutti (Natrue Certifed) 70g
Red Seal Kids with Fluoride Berry Bubblicious (Natrue Certifed) 70g
Red Seal Whitening Brilliant Mint (Natrue Certifed) 100g
Red Seal Whitening with Fluoride Brilliant Mint (Natrue Certifed) 100g
Red Seal Complete Care Mild Mint (Natrue Certifed) 100g
Red Seal Complete Care with Fluoride Mild Mint (Natrue Certifed) 100g
Red Seal Baking Soda Fresh Mint (Natrue Certifed) 100g
Red Seal Lemon Mint-Free (Natrue Certifed) 100g
Red Seal Herbal (Natrue Certifed) 100g
Red Seal Strong Mint (Natrue Certifed) 100g
Are Red Seal toothpastes gluten-free?
All Red Seal toothpastes are gluten-free. We ensure this by testing our products and checking food allergen statements from all our raw material suppliers. Your safety and peace of mind are important to us.
Why does Red Seal have fluoride toothpastes now?
As a 100+ year old brand, we're always looking for new ways to innovate and extend our product range by listening to our customers. We still offer a wide range of fluoride-free products (and always will!), but we're also giving consumers more choice. We understand that some people prefer herbal and mineral toothpaste with fluoride for its benefits in strengthening teeth and preventing decay, while others choose fluoride-free options for their oral hygiene. That’s why we offer both so you can choose whichever suits your needs.
What toothpastes contain fluoride?
We currently offer three toothpastes with fluoride: Complete Care Fluoride, Kids Fluoride Berry Bubblicious, and Whitening Fluoride. Each is designed to provide the benefits of fluoride, helping to strengthen teeth and protect against decay.
Does Red Seal toothpaste contain palm oil?
All our NATRUE certified ranges in Australia and New Zealand are made with non-palm oil based ingredients.
What are the marks on Red Seal toothpaste tubes?
These little squares are a clever piece of code for our packing machines! They're called “eye marks”, and are used in the packaging process, letting machines know when to perform certain tasks such as cutting or crimping tubes. There are two things that determine the colour of these squares.
1. They need to have good contrast against the background colour.
and
2. They need to use one of the colours already present on the packs.
At Red Seal we use a dark grey for the eye marks – the same dark grey used for pack copy – as we know it offers a good contrast against white background.
Does Red Seal test on animals?
We can assure you there is no animal testing with any Red Seal products, and we have never conducted any testing on animals. Our quality control team, along with our technical team perform numerous tests to ensure our products are safe and suitable for consumer use without the need to test on animals.
Are Red Seal toothpaste tubes recyclable?
At Red Seal, we're committed to reducing our environmental impact and continually improving our practices for both our customers and the planet. While our current toothpaste tubes are not recyclable, we are excited to share that we're in the final stages of validating a recyclable material for our tubes. The challenge lies in making sure our potent ingredients, such as our essential oils don't interact adversely with the plastic.
We aim to implement this new packaging starting in mid 2026. We know this change is important, and our team are working diligently to deliver a tube that is more sustainable and ensures the integrity of your Red Seal toothpaste.
Are Red Seal toothpaste lids recyclable?
For NZ:
Red Seal toothpaste lids are made of polypropylene, a material that is readily recyclable. However, recent changes in kerbside recycling legislation in New Zealand mean that lids are no longer accepted in kerbside recycling.
There is an industry-led initiative working on a Cap and Lid Collection and Recycling scheme. If this scheme proves effective, we will support it. In addition to this, we are in the process of trialling an alternative tube material, which if successful will be able to be recycled via the soft plastics recycling scheme, with lids remaining attached when returned with tubes. We hope to start rolling out this change during 2026.
For AU:
We are currently trialling recyclable tubes. Once available, the caps will be able to be combined with the tubes and be kerbside recyclable. We are committed to making these improvements and appreciate your support as we work towards more sustainable solutions.
What about Terracycle?
Unfortunately our tubes cannot be currently kerbside recycled in Australia or New Zealand as they are made from different layers of plastic and aluminium to maintain the freshness and integrity of our toothpaste. This multi-material design means they cannot be kerbside recycled. Our tubes cannot be recycled through Terracycle either, as we are not a member of this programme. But we're we are excited to share that we're in the final stages of validating a recyclable material for our tubes. The challenge lies in making sure our potent ingredients, such as our essential oils don't interact adversely with the plastic.
We aim to implement this new packaging starting in mid 2026. We know this change is important, and our team are working diligently to deliver a tube that is more sustainable and ensures the integrity of your Red Seal toothpaste.
What is SLS and is it in Red Seal toothpastes?
SLS has been removed from our NATRUE Certified toothpastes. Look for the NATRUE logo on the back of the pack to be sure.
SLS is considered safe when used as recommended and historically, SLS was used in our toothpaste formulations when there were limited ingredient options for creating effective products. However, as we've advanced our formulations with developing technology, ingredients and knowledge, we were able to phase out SLS from all Red Seal toothpastes in New Zealand and Australia.
Does Red Seal toothpaste contain sweeteners or artificial sweeteners?
Stevia is the sweetener used in all of our NATRUE Certified toothpastes to give them a balanced taste that's pleasant to brush with.
Our NATRUE formulations also include Xylitol which aids in sweetening whilst inhibiting cavity-causing bacteria. Its ability to neutralize pH levels and inhibit bacterial growth supports oral health while providing a pleasant taste.
They do not contain artificial sweeteners.
Are Red Seal toothpastes dairy-free and/or soy-free?
Red Seal toothpastes do not contain any dairy products. In fact, many of our toothpastes are certified vegan. The only exceptions are our Propolis and Propolis Mint toothpastes, which contain propolis and are therefore not considered vegan.
There may be some soy present in some toothpastes as the glycerin we use can be derived from either soy or rapeseed.
