Where To Buy NATRUE Certified Natural

Red Seal Whitening Toothpaste 100g

With brushing, helps remove surface stains for a brighter‑looking smile.

Made in NZ
Certified Natural to the NATRUE Standard
Fluoride Free
No Synthetic Colours, Flavours or Preservatives
SLS and Paraben Free
Cruelty Free

Description
Directions
Ingredients

Our Whitening Toothpaste is a fluoride‑free toothpaste naturally certified to the NATRUE standard, designed to help remove surface stains and enhance the appearance of tooth whiteness with regular brushing.

Using a carefully balanced blend of herbal and mineral ingredients, this toothpaste helps polish the surface of teeth, supporting a brighter‑looking smile as part of your everyday brushing routine.

With consistent use, the surface‑polishing formula has been shown to visibly enhance tooth whiteness by up to 3.5 shades over three weeks*.

Fluoride‑free whitening toothpaste
Naturally certified to the NATRUE standard
Helps gently remove surface stains
Polishes teeth to support a brighter‑looking smile
Visibly enhances tooth whiteness by up to 3.5 shades*
No synthetic colours, flavours or preservatives
SLS & paraben free
Vegan friendly and cruelty free
Made in New Zealand

Since 1923 Red Seal have made products with a simple belief, when you put incredible in, you get incredible out.

*With regular brushing twice a day for two minutes. Individual results may vary. Based on 20 individuals in our Whitening Toothpaste clinical study.

For information on natural cosmetic certification by NATRUE according to NATRUE standard visit www.natrue.org/our-standard

Brush at least twice a day or after every meal for 2 minutes or as recommended by your dental professional.

Children five years and under should use a smear of toothpaste and children six years and over should use a pea-sized amount of toothpaste.

Avoid swallowing. Rinse with a small amount of water. It is recommended for adults to supervise young children.

Hydrated Silica, Water, Sorbitol, Glycerin, Xylitol, Lauryl Glucoside, Xanthan Gum, Sea Salt, Sodium Cocoyl Glutamate, Mentha Viridis (Spearmint) Leaf Oil, Stevioside, Eucalyptus Globulus Leaf Oil, Aloe Barbadensis (Aloe Vera) Leaf Juice, Mentha Piperita (Peppermint) Oil, Menthol, Leptospermum Scoparium (Manuka) Branch/Leaf Oil, Totarol, Colourant (Mica (CI 77019), Silica, CI 77491 (Iron Oxide Red).

Description

Using a carefully balanced blend of herbal and mineral ingredients, this toothpaste helps polish the surface of teeth, supporting a brighter‑looking smile as part of your everyday brushing routine.

With consistent use, the surface‑polishing formula has been shown to visibly enhance tooth whiteness by up to 3.5 shades over three weeks*.

Fluoride‑free whitening toothpaste
Naturally certified to the NATRUE standard
Helps gently remove surface stains
Polishes teeth to support a brighter‑looking smile
Visibly enhances tooth whiteness by up to 3.5 shades*
No synthetic colours, flavours or preservatives
SLS & paraben free
Vegan friendly and cruelty free
Made in New Zealand

Since 1923 Red Seal have made products with a simple belief, when you put incredible in, you get incredible out.

*With regular brushing twice a day for two minutes. Individual results may vary. Based on 20 individuals in our Whitening Toothpaste clinical study.

For information on natural cosmetic certification by NATRUE according to NATRUE standard visit www.natrue.org/our-standard

Directions

Brush at least twice a day or after every meal for 2 minutes or as recommended by your dental professional.

Children five years and under should use a smear of toothpaste and children six years and over should use a pea-sized amount of toothpaste.

Avoid swallowing. Rinse with a small amount of water. It is recommended for adults to supervise young children.

Ingredients

More of our incredible toothpastes

Red Seal Mouthwash Thyme Extract 250ml

Red Seal Complete Care Toothpaste 100g

Red Seal Herbal Toothpaste 100g

Where to Buy View All Oral Care

Does your Whitening toothpaste actually whiten teeth? How does it work?

Our Whitening Brilliant Mint Toothpaste is designed to enhance teeth whiteness. Our clinical study showed it visibly enhanced whiteness of teeth by up to 3.5 shades in three weeks, with regular brushing. Of course, individual results may vary.

The primary whitening ingredient is an abrasive silica that helps remove stains.

You can find out more here: www.redseal.global/nz/whitening-toothpaste-clinical-study/

What is NATRUE?

NATRUE is an international, not-for-profit association dedicated to protecting consumers and supporting manufacturers of natural and organic cosmetics. A NATRUE badge is a trusted mark, indicating that the product and brand are committed to natural and organic practices. In the case of Red Seal, our toothpastes are certified natural to the NATRUE standard. To learn more about natural certification, visit www.natrue.org.

Why does your packaging say 'avoid swallowing'?

For toothpastes that contain fluoride: This is in accordance with our directions of use to ensure proper use of the product. It's important to use only a pea-sized amount of toothpaste and to spit it out after brushing. This ensures that you get the dental benefits of fluoride without the risks associated with ingestion. Swallowing a small amount is generally safe. However, consuming too much may lead to an upset stomach due to increased fluoride levels in your blood supply.

For toothpastes that are fluoride-free: While our fluoride-free toothpaste is safe for brushing, and contains no artificial colours, flavours or preservatives and no parabens it contains ingredients that are not intended for ingestion. For best results, please use as directed and avoid swallowing.

What is SLS and is it in Red Seal toothpastes?

SLS has been removed from our NATRUE Certified toothpastes. Look for the NATRUE logo on the back of the pack to be sure.

SLS is considered safe when used as recommended and historically, SLS was used in our toothpaste formulations when there were limited ingredient options for creating effective products. However, as we've advanced our formulations with developing technology, ingredients and knowledge, we were able to phase out SLS from all Red Seal toothpastes in New Zealand and Australia.

Are Red Seal toothpastes vegan or vegetarian?

All Red Seal toothpastes are suitable for vegetarians.

If you are vegan you may not want to use our Propolis toothpaste as it contains Propolis which is product made by bees.

The following toothpastes are all certified by the Vegan Society:

Red Seal Kids Tutti Frutti (Natrue Certifed) 70g

Red Seal Kids with Fluoride Berry Bubblicious (Natrue Certifed) 70g

Red Seal Whitening Brilliant Mint (Natrue Certifed) 100g

Red Seal Whitening with Fluoride Brilliant Mint (Natrue Certifed) 100g

Red Seal Complete Care Mild Mint (Natrue Certifed) 100g

Red Seal Complete Care with Fluoride Mild Mint (Natrue Certifed) 100g

Red Seal Baking Soda Fresh Mint (Natrue Certifed) 100g

Red Seal Lemon Mint-Free (Natrue Certifed) 100g

Red Seal Herbal (Natrue Certifed) 100g

Red Seal Strong Mint (Natrue Certifed) 100g