Where To Buy NATRUE Certified Natural

Red Seal Propolis Toothpaste 100g

Naturally inspired cleansing for everyday freshness.

Made in NZ
Certified Natural to the NATRUE Standard
Fluoride Free
No Synthetic Colours, Flavours or Preservatives
SLS and Paraben Free
Cruelty Free

Description
Directions
Ingredients

Our Propolis Toothpaste is a fluoride‑free toothpaste naturally certified to the NATRUE standard, designed to clean teeth and leave your mouth feeling fresh with every brush.

Made with New Zealand‑sourced propolis, this thoughtfully formulated toothpaste brings together carefully selected natural ingredients for a clean, comfortable brushing experience as part of your daily oral care routine.

The smooth, refreshing formula helps polish teeth and lift away surface residue during brushing, leaving your mouth feeling clean and refreshed.

Fluoride‑free Propolis toothpaste
Made with New Zealand‑sourced propolis
Naturally certified to the NATRUE standard
Helps gently clean and polish teeth
Leaves the mouth feeling clean and refreshed
No synthetic colours, flavours or preservatives
SLS & paraben free
Vegan friendly and cruelty free
Made in New Zealand

Since 1923 Red Seal since have made products with a simple belief, when you put incredible in, you get incredible out.

For information on natural cosmetic certification by NATRUE according to NATRUE standard visit www.natrue.org/our-standard

Brush at least twice a day or after every meal for 2 minutes or as recommended by your dental professional.

Children five years and under should use a smear of toothpaste and children six years and over should use a pea-sized amount of toothpaste.

Avoid swallowing. Rinse with a small amount of water. It is recommended for adults to supervise young children.

Do not use if you have an allergy to bees or bee products.

Calcium Carbonate, Water, Glycerin, Hydrated Silica, Xylitol, Bentonite, Lauryl Glucoside, Xanthan Gum, Propolis Extract, Sodium Cocoyl Glutamate, Eucalyptus Globulus Leaf Oil, Menthol, Stevioside, Mentha Piperita (Peppermint) Oil, Illicium Verum (Anise) Fruit/Seed Oil, Sea Salt, Totarol.

Description

Our Propolis Toothpaste is a fluoride‑free toothpaste naturally certified to the NATRUE standard, designed to clean teeth and leave your mouth feeling fresh with every brush.

The smooth, refreshing formula helps polish teeth and lift away surface residue during brushing, leaving your mouth feeling clean and refreshed.

Fluoride‑free Propolis toothpaste
Made with New Zealand‑sourced propolis
Naturally certified to the NATRUE standard
Helps gently clean and polish teeth
Leaves the mouth feeling clean and refreshed
No synthetic colours, flavours or preservatives
SLS & paraben free
Vegan friendly and cruelty free
Made in New Zealand

Since 1923 Red Seal since have made products with a simple belief, when you put incredible in, you get incredible out.

For information on natural cosmetic certification by NATRUE according to NATRUE standard visit www.natrue.org/our-standard

Directions

Brush at least twice a day or after every meal for 2 minutes or as recommended by your dental professional.

Children five years and under should use a smear of toothpaste and children six years and over should use a pea-sized amount of toothpaste.

Avoid swallowing. Rinse with a small amount of water. It is recommended for adults to supervise young children.

Do not use if you have an allergy to bees or bee products.

Ingredients

More of our incredible toothpastes

Red Seal Baking Soda Toothpaste 100g

Red Seal Strong Mint Toothpaste 100g

Red Seal Herbal Toothpaste 100g

Where to Buy View All Oral Care

Are Red Seal toothpastes dairy-free and/or soy-free?

Red Seal toothpastes do not contain any dairy products. In fact, many of our toothpastes are certified vegan. The only exceptions are our Propolis and Propolis Mint toothpastes, which contain propolis and are therefore not considered vegan.

There may be some soy present in some toothpastes as the glycerin we use can be derived from either soy or rapeseed.

Are Red Seal toothpastes gluten-free?

All Red Seal toothpastes are gluten-free. We ensure this by testing our products and checking food allergen statements from all our raw material suppliers. Your safety and peace of mind are important to us.

Are Red Seal toothpaste tubes recyclable?

At Red Seal, we're committed to reducing our environmental impact and continually improving our practices for both our customers and the planet. While our current toothpaste tubes are not recyclable, we are excited to share that we're in the final stages of validating a recyclable material for our tubes. The challenge lies in making sure our potent ingredients, such as our essential oils don't interact adversely with the plastic.

We aim to implement this new packaging starting in mid 2026. We know this change is important, and our team are working diligently to deliver a tube that is more sustainable and ensures the integrity of your Red Seal toothpaste.

Are Red Seal toothpaste lids recyclable?

For NZ:

Red Seal toothpaste lids are made of polypropylene, a material that is readily recyclable. However, recent changes in kerbside recycling legislation in New Zealand mean that lids are no longer accepted in kerbside recycling.

There is an industry-led initiative working on a Cap and Lid Collection and Recycling scheme. If this scheme proves effective, we will support it. In addition to this, we are in the process of trialling an alternative tube material, which if successful will be able to be recycled via the soft plastics recycling scheme, with lids remaining attached when returned with tubes. We hope to start rolling out this change during 2026.

For AU:

We are currently trialling recyclable tubes. Once available, the caps will be able to be combined with the tubes and be kerbside recyclable. We are committed to making these improvements and appreciate your support as we work towards more sustainable solutions.

What about Terracycle?

Unfortunately our tubes cannot be currently kerbside recycled in Australia or New Zealand as they are made from different layers of plastic and aluminium to maintain the freshness and integrity of our toothpaste. This multi-material design means they cannot be kerbside recycled. Our tubes cannot be recycled through Terracycle either, as we are not a member of this programme. But we're we are excited to share that we're in the final stages of validating a recyclable material for our tubes. The challenge lies in making sure our potent ingredients, such as our essential oils don't interact adversely with the plastic.

Is there Aluminium in Red Seal toothpastes?

Here at Red Seal we developed our toothpaste 30 years ago to offer a great-tasting more natural options for our customers. We continuously research and explore new, safer natural ingredients to enhance our products - over the years our formulas have evolved to include calcium-based ingredients, essential oils, and herbal extracts.

Magnesium Aluminium Silicate was used in most of our formulations however it has been removed and is no longer present in any of our new NATRUE certified ranges in Australia and New Zealand.

What is SLS and is it in Red Seal toothpastes?

SLS has been removed from our NATRUE Certified toothpastes. Look for the NATRUE logo on the back of the pack to be sure.

SLS is considered safe when used as recommended and historically, SLS was used in our toothpaste formulations when there were limited ingredient options for creating effective products. However, as we've advanced our formulations with developing technology, ingredients and knowledge, we were able to phase out SLS from all Red Seal toothpastes in New Zealand and Australia.