Where To Buy NATRUE Certified Natural

Red Seal Lemon Toothpaste 100g

Our Lemon Toothpaste naturally certified to NATRUE standards, features a mint free, low salicylate formula suitable for use with homeopathics while preventing plaque build up to support oral hygiene.

Made in NZ
Certified Natural to the NATRUE Standard
Fluoride Free
No Synthetic Colours, Flavours or Preservatives
SLS and Paraben Free
Cruelty Free

Description
Directions
Ingredients

Our Lemon Toothpaste is a fluoride-free formula naturally certified to NATRUE standards, designed to support oral hygiene with a refreshing citrus twist. Made with a low salicylate, mint-free formula, it’s suitable for use with homeopathics and perfect for those seeking a clean, gentle alternative - without even a hint of mint.

Formulated to help prevent plaque build-up and freshen breath, it’s free from synthetic colours, artificial flavours, parabens, and SLS. Vegan-friendly and cruelty-free, this naturally effective toothpaste offers a bright, zesty brushing experience for the whole family.

Made in New Zealand
NATRUE certified natural
Fluoride free
No synthetic colours
No artificial flavours
SLS & Paraben free
Vegan friendly
Cruelty free

Made in New Zealand and naturally certified to the NATRUE standard.

Since 1923 Red Seal since have made products with a simple belief, when you put incredible in, you get incredible out.

Brush at least twice a day or after every meal for 2 minutes or as recommended by your dental professional.

Children five years and under should use a smear of toothpaste and children six years and over should use a pea-sized amount of toothpaste.

Avoid swallowing. Rinse with a small amount of water. It is recommended for adults to supervise young children.

Calcium Carbonate, Water, Glycerin, Hydrated Silica, Xylitol, Bentonite, Caprylic/Capric Glycerides, Lauryl Glucoside, Citrus Limon (Lemon) Fruit Oil, Xanthan Gum, Sodium Cocoyl Glutamate, Stevioside, Citrus Aurantifolia (Lime) Fruit Oil, Aroma (Flavour), Sea Salt, Totarol.

Description

Made in New Zealand
NATRUE certified natural
Fluoride free
No synthetic colours
No artificial flavours
SLS & Paraben free
Vegan friendly
Cruelty free

Made in New Zealand and naturally certified to the NATRUE standard.

Since 1923 Red Seal since have made products with a simple belief, when you put incredible in, you get incredible out.

Directions

Brush at least twice a day or after every meal for 2 minutes or as recommended by your dental professional.

Children five years and under should use a smear of toothpaste and children six years and over should use a pea-sized amount of toothpaste.

Avoid swallowing. Rinse with a small amount of water. It is recommended for adults to supervise young children.

Ingredients

Incredible Story

Incredible Inside

Certified Natural to the NATRUE Standard

NATRUE

More of our incredible toothpastes

Red Seal Propolis Toothpaste 100g

Red Seal Whitening Toothpaste 100g

Red Seal Baking Soda Toothpaste 100g

Where to Buy View All Oral Care

Are Red Seal toothpastes vegan or vegetarian?

All Red Seal toothpastes are suitable for vegetarians.

If you are vegan you may not want to use our Propolis toothpaste as it contains Propolis which is product made by bees.

The following toothpastes are all certified by the Vegan Society:

Red Seal Kids Tutti Frutti (Natrue Certifed) 70g

Red Seal Kids with Fluoride Berry Bubblicious (Natrue Certifed) 70g

Red Seal Whitening Brilliant Mint (Natrue Certifed) 100g

Red Seal Whitening with Fluoride Brilliant Mint (Natrue Certifed) 100g

Red Seal Complete Care Mild Mint (Natrue Certifed) 100g

Red Seal Complete Care with Fluoride Mild Mint (Natrue Certifed) 100g

Red Seal Baking Soda Fresh Mint (Natrue Certifed) 100g

Red Seal Lemon Mint-Free (Natrue Certifed) 100g

Red Seal Herbal (Natrue Certifed) 100g

Red Seal Strong Mint (Natrue Certifed) 100g

Is there Aluminium in Red Seal toothpastes?

Here at Red Seal we developed our toothpaste 30 years ago to offer a great-tasting more natural options for our customers. We continuously research and explore new, safer natural ingredients to enhance our products - over the years our formulas have evolved to include calcium-based ingredients, essential oils, and herbal extracts.

Magnesium Aluminium Silicate was used in most of our formulations however it has been removed and is no longer present in any of our new NATRUE certified ranges in Australia and New Zealand.

Does Red Seal test on animals?

We can assure you there is no animal testing with any Red Seal products, and we have never conducted any testing on animals. Our quality control team, along with our technical team perform numerous tests to ensure our products are safe and suitable for consumer use without the need to test on animals.

What is NATRUE?

NATRUE is an international, not-for-profit association dedicated to protecting consumers and supporting manufacturers of natural and organic cosmetics. A NATRUE badge is a trusted mark, indicating that the product and brand are committed to natural and organic practices. In the case of Red Seal, our toothpastes are certified natural to the NATRUE standard. To learn more about natural certification, visit www.natrue.org.

What do you mean by the term 'aroma' in your toothpaste? Is it natural?

The lemon flavour used in this product is a proprietary natural blend that meets the strict criteria of the NATRUE certification, which ensures that all components are derived from natural sources and processed without synthetic additives.

As the specific composition and extraction process are part of our confidential formulation, we’re unable to share detailed ingredient breakdowns or manufacturing methods. However, we can assure you that the flavour is crafted in line with the NATRUE internationally recognised natural standard, with a strong focus on safety, quality, and transparency.