Where To Buy NATRUE Certified Natural

Red Seal Complete Care Toothpaste 100g

Our Complete Care Toothpaste, naturally certified to NATRUE standards, is a great toothpaste to use daily to freshen breath and remove plaque for the whole family.

Made in NZ
Certified Natural to the NATRUE Standard
Fluoride Free
No Synthetic Colours, Flavours or Preservatives
SLS and Paraben Free
Cruelty Free

Description
Directions
Ingredients

Our Complete Care Toothpaste is a fluoride-free formula designed to support the oral health of the whole family. NATRUE certified natural, it helps prevent plaque build-up while freshening breath - offering an effective clean with ingredients you can trust.

Crafted without synthetic colours, artificial flavours, parabens, or SLS, this toothpaste is vegan-friendly and cruelty-free, making it a conscious choice for everyday oral care.

Whether you're looking for a fluoride-free alternative or simply want a toothpaste that aligns with your values, Our Complete Care Toothpaste offers trusted protection and freshness for the whole family.

Made in New Zealand
NATRUE certified natural
Fluoride free
No synthetic colours
No artificial flavours
SLS & Paraben free
Vegan friendly
Cruelty free

Made in New Zealand and naturally certified to the NATRUE standard.

Since 1923 Red Seal since have made products with a simple belief, when you put incredible in, you get incredible out.

Brush at least twice a day or after every meal for 2 minutes or as recommended by your dental professional.

Children five years and under should use a smear of toothpaste and children six years and over should use a pea-sized amount of toothpaste.

Avoid swallowing. Rinse with a small amount of water. It is recommended for adults to supervise young children.

Calcium Carbonate, Water, Glycerin, Xylitol, Hydrated Silica, Bentonite, Lauryl Glucoside, Xanthan Gum, Stevioside, Sodium Cocoyl Glutamate, Eucalyptus Globulus Leaf Oil, Menthol, Aroma (Flavour), Mentha Piperita (Peppermint) Oil, Illicium Verum (Anise) Fruit/Seed Oil, Zinc Oxide, Sea Salt, Totarol.

Description

Crafted without synthetic colours, artificial flavours, parabens, or SLS, this toothpaste is vegan-friendly and cruelty-free, making it a conscious choice for everyday oral care.

Made in New Zealand
NATRUE certified natural
Fluoride free
No synthetic colours
No artificial flavours
SLS & Paraben free
Vegan friendly
Cruelty free

Made in New Zealand and naturally certified to the NATRUE standard.

Since 1923 Red Seal since have made products with a simple belief, when you put incredible in, you get incredible out.

Directions

Brush at least twice a day or after every meal for 2 minutes or as recommended by your dental professional.

Children five years and under should use a smear of toothpaste and children six years and over should use a pea-sized amount of toothpaste.

Avoid swallowing. Rinse with a small amount of water. It is recommended for adults to supervise young children.

Ingredients

Incredible Story

Incredible Inside

Certified Natural to the NATRUE Standard

NATRUE

More of our incredible toothpastes

Red Seal Whitening Toothpaste 100g

Red Seal Lemon Toothpaste 100g

Red Seal Baking Soda Toothpaste 100g

Does Red Seal toothpaste contain sweetener?

Stevia is the sweetener used in all of our NATRUE Certified toothpastes to give them a balanced taste that's pleasant to brush with.

Our NATRUE formulations also include Xylitol which aids in sweetening whilst inhibiting cavity-causing bacteria. Its ability to neutralize pH levels and inhibit bacterial growth supports oral health while providing a pleasant taste.

Does Red Seal toothpaste contain palm oil?

All our NATRUE certified ranges in Australia and New Zealand are made with non-palm oil based ingredients.

What is NATRUE?

NATRUE is an international, not-for-profit association dedicated to protecting consumers and supporting manufacturers of natural and organic cosmetics. A NATRUE badge is a trusted mark, indicating that the product and brand are committed to natural and organic practices. In the case of Red Seal, our toothpastes are certified natural to the NATRUE standard. To learn more about natural certification, visit www.natrue.org.

Where has Red Seal 'Natural' toothpaste gone?

Our Red Seal Natural toothpaste has been refreshed and is now called Complete Care. It comes in two varieties: a fluoride-free option that still has the popular mild minty flavour, we also have a gel-based fluoride option for those who prefer brushing with fluoride. Both are now certified natural to the NATRUE standard.

Have you changed the formulations of Red Seal toothpastes?

Yes we have made some small but important improvements to the ingredients of some of our toothpastes.

Changing these toothpastes isn’t a decision we took lightly, but incredible inside is our non-negotiable and we believe it was a necessary step forward for our range to raise the benchmark on our ingredients and deliver you the best toothpaste we can.

The new formulations are designed to taste and feel as similar as possible to the formulations they replace. For our most astute daily users, there may be some small discernible differences, but rest assured the oral health benefits and function of each remains unchanged. As part of these changes, we’ve taken transparency to the next level with these toothpastes now being certified natural to NATRUE standards. To learn more about NATRUE visit www.natrue.org