Where To Buy NATRUE Certified Natural

Red Seal Baking Soda Toothpaste 100g

Our Baking Soda Toothpaste, naturally certified to NATRUE standards, features a freshing formula to reveal a glowing smile while supporting oral hygiene for the prevention of plaque build up, with regular brushing.

Made in NZ
Certified Natural to the NATRUE Standard
Fluoride Free
No Synthetic Colours, Flavours or Preservatives
SLS and Paraben Free
Cruelty Free

Description
Directions
Ingredients

Our Baking Soda Toothpaste is a fluoride-free formula naturally certified to NATRUE standards, designed to support oral hygiene and reveal a brighter smile. With a freshening formula that helps prevent plaque build-up, it offers a clean and effective brushing experience for the whole family.

Made with baking soda, this toothpaste is free from synthetic colours, artificial flavours, parabens, and SLS. It’s vegan-friendly and cruelty-free.

Made in New Zealand
NATRUE certified natural
Fluoride free
No synthetic colours
No artificial flavours
SLS & Paraben free
Vegan friendly
Cruelty free

Made in New Zealand and naturally certified to the NATRUE standard.

Since 1923 Red Seal since have made products with a simple belief, when you put incredible in, you get incredible out.

Brush at least twice a day or after every meal for 2 minutes or as recommended by your dental professional.

Children five years and under should use a smear of toothpaste and children six years and over should use a pea-sized amount of toothpaste.

Avoid swallowing. Rinse with a small amount of water. It is recommended for adults to supervise young children.

Water, Sodium Bicarbonate, Glycerin, Calcium Carbonate, Hydrated Silica, Xylitol, Xanthan Gum, Lauryl Glucoside, Mentha Piperita (Peppermint) Oil, Menthol, Eucalyptus Globulus Leaf Oil, Illicium Verum (Anise) Fruit/Seed Oil, Sodium Cocoyl Glutamate, Stevioside, Sea Salt, Totarol.

Description

Made with baking soda, this toothpaste is free from synthetic colours, artificial flavours, parabens, and SLS. It’s vegan-friendly and cruelty-free.

Made in New Zealand
NATRUE certified natural
Fluoride free
No synthetic colours
No artificial flavours
SLS & Paraben free
Vegan friendly
Cruelty free

Made in New Zealand and naturally certified to the NATRUE standard.

Since 1923 Red Seal since have made products with a simple belief, when you put incredible in, you get incredible out.

Directions

Brush at least twice a day or after every meal for 2 minutes or as recommended by your dental professional.

Children five years and under should use a smear of toothpaste and children six years and over should use a pea-sized amount of toothpaste.

Avoid swallowing. Rinse with a small amount of water. It is recommended for adults to supervise young children.

Ingredients

Incredible Story

Incredible Inside

Certified Natural to the NATRUE Standard

NATRUE

More of our incredible toothpastes

Red Seal Lemon Toothpaste 100g

Red Seal Propolis Toothpaste 100g

Red Seal Strong Mint Toothpaste 100g

Where to Buy View All Oral Care

What is NATRUE?

NATRUE is an international, not-for-profit association dedicated to protecting consumers and supporting manufacturers of natural and organic cosmetics. A NATRUE badge is a trusted mark, indicating that the product and brand are committed to natural and organic practices. In the case of Red Seal, our toothpastes are certified natural to the NATRUE standard. To learn more about natural certification, visit www.natrue.org.

Does Red Seal toothpaste contain sweetener?

Stevia is the sweetener used in all of our NATRUE Certified toothpastes to give them a balanced taste that's pleasant to brush with.

Our NATRUE formulations also include Xylitol which aids in sweetening whilst inhibiting cavity-causing bacteria. Its ability to neutralize pH levels and inhibit bacterial growth supports oral health while providing a pleasant taste.

Is there Aluminium in Red Seal toothpastes?

Here at Red Seal we developed our toothpaste 30 years ago to offer a great-tasting more natural options for our customers. We continuously research and explore new, safer natural ingredients to enhance our products - over the years our formulas have evolved to include calcium-based ingredients, essential oils, and herbal extracts.

Magnesium Aluminium Silicate was used in most of our formulations however it has been removed and is no longer present in any of our new NATRUE certified ranges in Australia and New Zealand.

Are your toothpastes tested for heavy metals?

Red Seal toothpaste products are routinely tested for heavy metals to ensure safety and compliance. The results for Red Seal Toothpaste range are as follows:

• Arsenic: < 0.1 ppm

• Cadmium: < 0.01 ppm

• Mercury: < 0.01 ppm

• Lead: < 0.1 ppm

These levels are well within the legislative requirements for quality and safety. Red Seal is committed to maintaining the highest standards in product quality and consumer safety.

What is SLS and is it in Red Seal toothpastes?

SLS has been removed from our NATRUE Certified toothpastes. Look for the NATRUE logo on the back of the pack to be sure.

SLS is considered safe when used as recommended and historically, SLS was used in our toothpaste formulations when there were limited ingredient options for creating effective products. However, as we've advanced our formulations with developing technology, ingredients and knowledge, we were able to phase out SLS from all Red Seal toothpastes in New Zealand and Australia.