Kind Kids ‘Sweet Sour Lightning’ Toothpaste is a kids toothpaste created with Kiwi kids to make everyday brushing simple and fun. Proudly made in New Zealand, with $2 from every tube donated to the Kindness Collective.

Available at selected New World, PAK’nSAVE, and Chemist Warehouse stores. Availability may vary by location.

Created with kids, for kids.

Kind Kids Toothpaste was created alongside Year 3 students from Waikōwhai Primary School, who helped inspire the flavour and packaging during the development process.

Guided by our R&D team, the children explored flavours, colours, and design ideas - shaping a toothpaste made to feel fun, functional, and kid‑friendly.

The electrifying result? Sweet Sour Lightning - a colourful, fruity toothpaste with kiwi fruit, strawberry and vanilla flavours, designed to give kids a reason to enjoy brushing.

A Kids Toothpaste That Gives Back

We’ve proudly partnered with the Kindness Collective for the past three years, supporting Kiwi families in need.

With Kind Kids, $2 from every tube sold helps fund their essential mahi.

As founder Sarah Page puts it, “Every smile powered by Kind Kids toothpaste helps another Kiwi kid smile too.”

Visit the Kindness Collective

Kind Kids Toothpaste is formulated for everyday brushing, created alongside Kiwi kids to make sure the flavour, texture, and design genuinely work for them.