This year we’re helping even more Kiwis feel incredible inside.

Strong in our belief that there's incredible inside every New Zealander, Kindness Collective is a natural fit for our mission to spread wellness and create an equitable future for all. 

What began as support through the Kindness Collective’s Everyday Essentials programme - providing thousands of Red Seal toothpastes to households in need - has grown into something even more meaningful. 

Together with the amazing Kindness Collective team, we’re now stepping up as a National Partner to help spread even more kindness. From volunteering at the Christmas Joy Store and PJ Project to an exciting new initiative launching in early 2026, our shared mission remains the same: to help New Zealanders reach their full potential and to live healthier, happier lives.   

Kindness Collective’s Everyday Essentials Programme helps whānau across Aotearoa access the basics they need to stay safe, warm, fed, and healthy. 

Red Seal regularly donates toothpaste, tea and other essential items. Our team also spends time volunteering to pack care boxes, helping ensure these resources reach those who need them most. 

There’s nothing quite like the joy of a Christmas tree surrounded by presents - no matter your age. That’s why Red Seal is proud to support the Kindness Collective’s Christmas Joy Store, a heartwarming initiative that helps ensure families doing it tough don’t go without during the festive season. 

The Christmas Joy Store gives parents and caregivers the empowering experience of choosing gifts and essentials for their children in a welcoming, store-like environment, where everything has been generously donated. Each year, members of the Red Seal team roll up their sleeves to volunteer in the store, helping bag gifts, stock shelves, and share in the joy that makes the store so special. It’s not just about the presents; it’s about giving dignity, creating memories, and making Christmas brighter for families across Aotearoa. 

Across the country, thousands of children face cold nights without the basics many of us take for granted. With one in three tamariki living in poverty or food insecurity, something as simple as a pair of pyjamas can make a real difference to their health, wellbeing, and ability to learn. 

That’s why every winter, our team proudly supports the Kindness Collective’s PJ Project - donating warm pyjamas to help keep Kiwi kids safe, comfortable, and cared for. Alongside our donations, Red Seal team members also volunteer their time to help pack and send out hundreds of PJs, ensuring warmth and kindness reach families right across the country. It’s a small gesture that brings big, cosy comfort.