Does Red Seal test on animals?
We can assure you there is no animal testing with any Red Seal products, and we have never conducted any testing on animals. Our quality control team, along with our technical team perform numerous tests to ensure our products are safe and suitable for consumer use without the need to test on animals.
Are Red Seal toothpaste tubes recyclable?
At Red Seal, we're committed to reducing our environmental impact and continually improving our practices for both our customers and the planet. While our current toothpaste tubes are not recyclable, we are excited to share that we're in the final stages of validating a recyclable material for our tubes. The challenge lies in making sure our potent ingredients, such as our essential oils don't interact adversely with the plastic.
We aim to implement this new packaging starting in 2025. We know this change is important, and our team are working diligently to deliver a tube that is more sustainable and ensures the integrity of your Red Seal toothpaste.
Are Red Seal toothpaste lids recyclable?
For NZ:
Red Seal toothpaste lids are made of polypropylene, a material that is readily recyclable. However, recent changes in kerbside recycling legislation in New Zealand mean that lids are no longer accepted in kerbside recycling.
There is an industry-led initiative working on a Cap and Lid Collection and Recycling scheme. If this scheme proves effective, we will support it. In addition to this, we are in the process of trialling an alternative tube material, which if successful will be able to be recycled via the soft plastics recycling scheme, with lids remaining attached when returned with tubes. We hope to start rolling out this change during 2025.
For AU:
We are currently trialling recyclable tubes. Once available, the caps will be able to be combined with the tubes and be kerbside recyclable. We are committed to making these improvements and appreciate your support as we work towards more sustainable solutions.
What about Terracycle?
Unfortunately our tubes cannot be currently kerbside recycled in Australia or New Zealand as they are made from different layers of plastic and aluminium to maintain the freshness and integrity of our toothpaste. This multi-material design means they cannot be kerbside recycled. Our tubes cannot be recycled through Terracycle either, as we are not a member of this programme. But we're we are excited to share that we're in the final stages of validating a recyclable material for our tubes. The challenge lies in making sure our potent ingredients, such as our essential oils don't interact adversely with the plastic.
We aim to implement this new packaging starting in 2025. We know this change is important, and our team are working diligently to deliver a tube that is more sustainable and ensures the integrity of your Red Seal toothpaste.
Does Red Seal toothpaste contain palm oil?
All our NATRUE certified ranges in Australia and New Zealand are made with non-palm oil based ingredients.
What are the marks on Red Seal toothpaste tubes?
These little squares are a clever piece of code for our packing machines! They're called “eye marks”, and are used in the packaging process, letting machines know when to perform certain tasks such as cutting or crimping tubes. There are two things that determine the colour of these squares.
1. They need to have good contrast against the background colour.
and
2. They need to use one of the colours already present on the packs.
At Red Seal we use a dark grey for the eye marks – the same dark grey used for pack copy – as we know it offers a good contrast against white background.
Is there Aluminium in Red Seal toothpastes?
Here at Red Seal we developed our toothpaste 30 years ago to offer a great-tasting more natural options for our customers. We continuously research and explore new, safer natural ingredients to enhance our products - over the years our formulas have evolved to include calcium-based ingredients, essential oils, and herbal extracts.
Magnesium Aluminium Silicate was used in most of our formulations however it has been removed and is no longer present in any of our new NATRUE certified ranges in Australia and New Zealand.
Why does Red Seal have fluoride toothpastes now?
As a 100+ year old brand, we're always looking for new ways to innovate and extend our product range by listening to our customers. We still offer a wide range of fluoride-free products (and always will!), but we're also giving consumers more choice. We understand that some people prefer herbal and mineral toothpaste with fluoride for its benefits in strengthening teeth and preventing decay, while others choose fluoride-free options for their oral hygiene. That’s why we offer both so you can choose whichever suits your needs.
What toothpastes contain fluoride?
We currently offer three toothpastes with fluoride: Complete Care Fluoride, Kids Fluoride Berry Bubblicious, and Whitening Fluoride. Each is designed to provide the benefits of fluoride, helping to strengthen teeth and protect against decay.
Can my child swallow Red Seal toothpaste?
Our Kids Tuttifrutti toothpaste is made with natural ingredients and is certified to the NATRUE true standard, making it safe if swallowed by children. We understand that young children may take some time to learn how to spit out toothpaste, so we ensure our products are safe for them, we still recommend adult supervision to encourage spitting to get in the habit.
Once they’re cabably spitting out their toothpaste, they can start using Red Seal Kids Fluoride Berry Bubblicious, which is also made with ingredients certified natural to the NATRUE standard. Always follow the instructions on the toothpaste packaging and use products specifically designed for children to ensure their safety. Also check the ingredient list to make sure your child isn’t sensitive to any of the ingredients. Discontinue use if there are signs of irritation.
Are Red Seal toothpastes vegan or vegetarian?
All Red Seal toothpastes are suitable for vegetarians.
If you are vegan you may not want to use our Propolis toothpaste as it contains Propolis which is product made by bees.
The following toothpastes are all certified by the Vegan Society:
Red Seal Kids Tutti Frutti (Natrue Certifed) 70g
Red Seal Kids with Fluoride Berry Bubblicious (Natrue Certifed) 70g
Red Seal Whitening Brilliant Mint (Natrue Certifed) 100g
Red Seal Whitening with Fluoride Brilliant Mint (Natrue Certifed) 100g
Red Seal Complete Care Mild Mint (Natrue Certifed) 100g
Red Seal Complete Care with Fluoride Mild Mint (Natrue Certifed) 100g
Red Seal Baking Soda Fresh Mint (Natrue Certifed) 100g
Red Seal Lemon Mint-Free (Natrue Certifed) 100g
Red Seal Herbal (Natrue Certifed) 100g
Red Seal Strong Mint (Natrue Certifed) 100g
Are Red Seal toothpastes gluten-free?
All Red Seal toothpastes are gluten-free. We ensure this by testing our products and checking food allergen statements from all our raw material suppliers. Your safety and peace of mind are important to us.
Are Red Seal toothpastes dairy-free and/or soy-free?
Red Seal toothpastes do not contain any dairy products. In fact, many of our toothpastes are certified vegan. The only exceptions are our Propolis and Propolis Mint toothpastes, which contain propolis and are therefore not considered vegan.
There may be some soy present in some toothpastes as the glycerin we use can be derived from either soy or rapeseed.
What age can you give kids toothpaste to brush their teeth with?
We always recommend adult supervision when children are brushing their teeth.
Generally, brushing with water is sufficient for children under 1 years of age, then moving onto a fluoride-free child's toothpaste after their first year. However, as every child’s development phase differs, we recommend you seek the advice from your local Dentist or GP for personalised advice.
We recommend only a tiny dot of toothpaste as when children are young they may not be able to spit it out properly.
Always check the ingredient list to make sure your child isn’t sensitive to any of the ingredients. Discontinue use if there are signs of irritation.
Does Red Seal toothpaste contain sweetener?
Stevia is the sweetener used in all of our NATRUE Certified toothpastes to give them a balanced taste that's pleasant to brush with.
Our NATRUE formulations also include Xylitol which aids in sweetening whilst inhibiting cavity-causing bacteria. Its ability to neutralize pH levels and inhibit bacterial growth supports oral health while providing a pleasant taste.
What is RDA?
RDA stands for “Relative Dentin Abrasivity,” and it measures how abrasive a toothpaste is on a scale of 0 to 250. A higher RDA value indicates a more abrasive toothpaste. While some abrasiveness can help remove surface stains and plaque, excessive abrasion can damage your tooth enamel. RDA helps us ensure that our toothpaste effectively cleans while remaining gentle on your enamel.
Are you able to tell me the RDA (abrasivity Scale) of Red Seal toothpaste?
Red Seal adult toothpastes have an RDA (Relative Dentin Abrasivity) range between approximately 100-150, which means they're safe to use and well below harmful levels. While only our Kids toothpastes fall under an RDA of <70, all Red Seal Toothpastes fall within the recommended safe range.
If you have any questions about using Red Seal toothpaste, ask your dentist for a specific product recommendation right for you.
What is SLS and is it in Red Seal toothpastes?
SLS has been removed from our NATRUE Certified toothpastes. Look for the NATRUE logo on the back of the pack to be sure.
SLS is considered safe when used as recommended and historically, SLS was used in our toothpaste formulations when there were limited ingredient options for creating effective products. However, as we've advanced our formulations with developing technology, ingredients and knowledge, we were able to phase out SLS from all Red Seal toothpastes in New Zealand and Australia.
Are the sparkles in Red Seal Kids toothpaste natural?
Yes, the sparkles in our Kids toothpastes are completely natural! We use mica, a naturally occurring mineral, to create the fun, sparkly look. It's safe and makes brushing a bit more magical for kids.
What product do you recommend for dentures?
Please consult with your denture provider or dental healthcare practitioner to find the product best suited to your needs.
Where has Red Seal 'Natural' toothpaste gone?
Our Red Seal Natural toothpaste has been refreshed and is now called Complete Care. It comes in two varieties: a fluoride-free option that still has the popular mild minty flavour, we also have a gel-based fluoride option for those who prefer brushing with fluoride. Both are now certified natural to the NATRUE standard.
Where has Red Seal Kids 'Bubblegum' toothpaste gone?
We have a new NATRUE certified natural, fluoride-free kids toothpaste called Red Seal Kids Tutti Frutti which has a fruity flavour kids love! It's still has all the elements that made it special before: SLS free, paraben free and no artificial flavours or colours, plus a sparkly gel formula that makes it a bit more magical. We also have a second kids toothpaste Red Seal Kids Berry Bubblicious with Fluoride for those who prefer using a fluoridated toothpaste.
What is NATRUE?
NATRUE is an international, not-for-profit association dedicated to protecting consumers and supporting manufacturers of natural and organic cosmetics. A NATRUE badge is a trusted mark, indicating that the product and brand are committed to natural and organic practices. In the case of Red Seal, our toothpastes are certified natural to the NATRUE standard. To learn more about natural certification, visit www.natrue.org.
Does your Whitening toothpaste actually whiten teeth? How does it work?
Our Whitening Brilliant Mint Toothpaste is designed to enhance teeth whiteness. Our clinical study showed it visibly enhanced whiteness of teeth by up to 3.5 shades in three weeks, with regular brushing. Of course, individual results may vary.
The primary whitening ingredient is an abrasive silica that helps remove stains.
You can find out more here: www.redseal.global/nz/whitening-toothpaste-clinical-study/
Have you changed the formulations of Red Seal toothpastes?
Yes we have made some small but important improvements to the ingredients of some of our toothpastes.
Changing these toothpastes isn’t a decision we took lightly, but incredible inside is our non-negotiable and we believe it was a necessary step forward for our range to raise the benchmark on our ingredients and deliver you the best toothpaste we can.
The new formulations are designed to taste and feel as similar as possible to the formulations they replace. For our most astute daily users, there may be some small discernible differences, but rest assured the oral health benefits and function of each remains unchanged. As part of these changes, we’ve taken transparency to the next level with these toothpastes now being certified natural to NATRUE standards. To learn more about NATRUE visit www.natrue.org
What's changed with Smokers to Strong Mint?
Since the 80s, Kiwis have loved our Smokers toothpaste. But we kept hearing the same feedback, “What’s with the name?”. So, we’ve freshened things up, renaming Smokers, Strong Mint. As well as the name change, our new Strong Mint toothpaste has a new formulation and texture, it’s designed to offer a smoother feel and glossier appearance.
It’s worth noting, this toothpaste is now free from SLS, artificial sweeteners and mineral oils. This formula is also enriched with new ingredients like Xylitol. It offers protection against cavity-causing bacteria with regular brushing. Changing this toothpaste isn’t a decision we took lightly, but we believe this is necessary step forward for our range to raise the benchmark on our ingredients and deliver you the best toothpaste we can. As part of these changes, we’ve taken transparency to the next level with Strong Mint now being certified natural to NATRUE standards. To learn more about NATRUE visit www.natrue.org
Why does your packaging say 'avoid swallowing'?
For toothpastes that contain fluoride: This is in accordance with our directions of use to ensure proper use of the product. It's important to use only a pea-sized amount of toothpaste and to spit it out after brushing. This ensures that you get the dental benefits of fluoride without the risks associated with ingestion. Swallowing a small amount is generally safe. However, consuming too much may lead to an upset stomach due to increased fluoride levels in your blood supply.
For toothpastes that are fluoride-free: While our fluoride-free toothpaste is safe for brushing, and contains no artificial colours, flavours or preservatives and no parabens it contains ingredients that are not intended for ingestion. For best results, please use as directed and avoid swallowing.
What do you mean by the term 'aroma' in your toothpaste? Is it natural?
The lemon flavour used in this product is a proprietary natural blend that meets the strict criteria of the NATRUE certification, which ensures that all components are derived from natural sources and processed without synthetic additives.
As the specific composition and extraction process are part of our confidential formulation, we’re unable to share detailed ingredient breakdowns or manufacturing methods. However, we can assure you that the flavour is crafted in line with the NATRUE internationally recognised natural standard, with a strong focus on safety, quality, and transparency.
Are your toothpastes tested for heavy metals?
Red Seal toothpaste products are routinely tested for heavy metals to ensure safety and compliance. The results for Red Seal Toothpaste range are as follows:
• Arsenic: < 0.1 ppm
• Cadmium: < 0.01 ppm
• Mercury: < 0.01 ppm
• Lead: < 0.1 ppm
These levels are well within the legislative requirements for quality and safety. Red Seal is committed to maintaining the highest standards in product quality and consumer safety.
Do your tea bags contain bleach?
We are please to confirm that Red Seal Herbal, Functional and Hot or Cold tea bags are:
- Unbleached
- Made from natural fibres and do not contain any synthetic fibres
- Do not contain any plastics and are therefore plastic free
Can I drink Raspberry Leaf tea during pregnancy?
Raspberry Leaf is a time-honoured herb used by females for generations, this tea is inspired by herbal knowledge. Raspberry Leaf tea is traditionally enjoyed by women during the latter stages of pregnancy and after meals for digestive comfort. We recommend you consult your health care practitioner to find what's right for you.
Do your teas contain caffeine?
Most of our brews are actually caffeine free! The exceptions are Mi Chai and our Green teas. Just check the front of pack as we state 'caffeine free' where applicable.
Are your teas vegetarian or vegan?
All Red Seal teas are made with only plant-based ingredients, so they’re suitable for both vegetarians and vegans.
Are Red Seal teas gluten free?
Only our Hot or Cold Brew range are gluten free. Our green teas and herbal range have no gluten containing ingredients.
Why is Red Seal Raspberry Leaf tea individually wrapped?
We wrap each raspberry tea bag individually to keep the delicate raspberry leaves fresh and protected. This extra care also helps maintain the quality of the tea during transportation, especially in warmer climates. We want you to enjoy every cup at its best.
Do your tea bags contain plastic?
No, our Red Seal Herbal, and Hot Or Cold tea bags do not contain plastic. Our teabag filter paper is based on natural fibres that are biodegradable and compostable and our 100% cotton string is compostable, but at this stage the paper tag is not. We have recently removed the plastic wrap on our Herbal and Green tea ranges also! You'll now find them in a box with a handy 'zip' and resealable open/close.
I've heard that Licorice Tea can increase blood pressure?
Licorice is popular herb, it's delicious and is what gives our Black Adder blend that delicate sweet taste. While liquorice has a number of positive effects on the body, it is not recomended for those with high blood pressure, kidney problems or during pregnancy. The effect of licorice on blood pressure can vary from person to person. Consult your healthcare professional to check if liquorice tea is right for you.
What is the Rainforest Alliance Certification of Herbal Teas about?
At Red Seal we believe you can make products that taste great, and are kind to the planet. That's why we've partnered with the Rainforest Alliance, a worldwide programme making responsible business the new normal. Rainforest Alliance works to protect forests, improve the livelihoods of farmers and forest communities, promote their human rights, and help them mitigate and adapt to the climate crisis.
Our herbal blends range from a minium of 50% to fully RFA certified. We think this is a good start, but are working towards making our blends even more sustainable in the future.
What does it mean when your teas are 50% Rainforest Alliance certified?
When our tea is labeled as "50% Rainforest Alliance Certified," it means that half of the ingredients are sourced from farms that adhere to the Rainforest Alliance's sustainability standards and are certified by them. While other products like cocoa or coffee require at least 90% certified content, herbal teas have a lower threshold due to the limited availability of some certified ingredients. As such we clearly label the certified percentage on each box, and as supply increases, we aim to certify increasing amounts of our tea blends in partnership with the Rainforest Alliance.
Where has the UTZ gone on your Herbal and Functional Range tea packaging?
You might have noticed that the UTZ certification has disappeared. This is because the UTZ certification program is now part of the Rainforest Alliance.
The UTZ organisation joined forces with the Rainforest Alliance to create a better future for people and nature and to be an even better partner for the many stakeholders they work with. You'll now see the Rainforest Alliance certification appearing on Red Seal's herbal and green teas. Rest assured, we're still one of the best, most sustainable herbal teas on your supermarket shelves.
Are your VitaFizz tubes recyclable?
Our VitaFizz tubes and cartons are recyclable, but the lids are currently not, due to the recently implemented kerbside recycling legislation which restricts lid recycling. With our next packaging order going to print in December we'll be adding the Australasian Recycling Label (ARL) to our packaging to provide consumers with clear on-pack guidance for recycling in New Zealand.
What supplements are vegan?
None of our supplements are currently vegan certified, but many of our products are vegetarian-friendly.
Are Red Seal Multivitamins vegetarian friendly and/or Halal?
Both our multivitamins (men’s and women’s) are not vegetarian. Our Women's Multivitamin contains oyster shell powder and our Men's Multivitamin contains gelatin.
Red Seal is also not Halal certified at this time.
Do your chewable vitamins contain glucose?
Yes, they do. That's why we do not recommend them for diabetics. If you need a sugar free option, check out our VitaFizz Immunity product which has no added sugar or glucose and is packed with 1000mg Vit C and 200mg Echinacea.
Do your oil filled capsules contain gelatine?
All our oil-filled capsules, like Fish Oil, Evening Primrose Oil, and COQ10, are made with gelatin. We do have a range of high strength powdered products in vegetarian capsules, just check the front of pack.
Do you sell collagen?
We don't currently offer any standalone collagen products. However, you might be interested in our Hair, Skin & Nails supplement. It's a capsule containing premium marine collagen and other incredible ingredients to help support strong hair and nails and a healthy complexion.
What fish are your Fish Oil softgels made from?
Our Fish Oil tablets are made from Engraulis ringens, this is a species of fish from the anchovy family.
What type of Magnesium do you use in supplements?
We use a variety of magnesium salts in our product range to ensure optimal effectiveness and benefits.
Can kids have VitaFizz?
VitaFizz is designed for adults and children over 12 years old. If you're looking for supplements for younger kids, we recommend trying Red Seal Kids Melties, which are suitable for children aged 4 and up.
Is it safe to take Apple Cider Vinegar capsules when pregnant?
We recommend that you consult with your healthcare professional before taking Apple Cider Vinegar capsules or any other supplements during pregnancy. Your healthcare provider can provide guidance based on your specific health needs and circumstances.
When is the best time to take Iron supplements?
If you have low iron levels and you need an iron boost as advised by your doctor, it is best to take Iron on an empty stomach about 20 minutes before food. It interacts with tea, coffee, dairy products, wine, beans, calcium supplements and grains, so it's best to take them away from food.
Is it ok to take Vitafizz during pregnancy?
Our VitaFizz Immune Defence, Perform, and Magnesium products do not have to be avoided during pregnancy. However, we always recommend speaking with your healthcare professional if you have any concerns. They can provide personalised advice based on your specific health needs and what's best for you and your baby.
What is the age limit for taking Zinc, B6 and Magnesium?
The directions for use are intended for adults, but typically, vitamins can be recommended for those aged 12 and older. However, we always advise checking with your healthcare professional to ensure the product is right for you,
At what age can I give my Kids Melties?
You can give Melties to children aged 4 and up.
I’m an adult, can I have Kids Melties?
Yes, you can take Melties, and they won’t do you any harm. However, the once-daily dose is designed for the average child according to the National Health and Medical Research Council’s guidelines for Australia and New Zealand. This means you might not get the same recommended daily intake of vitamins, minerals, or prebiotics as a child would and therefore you might like to consider some of the adult strength supplements on offer from our Red Seal range.
How many Melties can my child have per day?
They are designed to be taken as a once-daily dose. We recommend not exceeding this limit unless directed by your healthcare practitioner.
The Meltie is fizzing in my childs mouth, is that normal?
Yes, Melties are designed to lightly fizz and dissolve on the tongue. Once in the mouth they usually dissolve within in a minute or two. If your child chews them this is also fine, they will still work as intended.
Can I let my child bite Melties?
While we have designed Melties to lightly fizz and dissolve on the tongue, they are also fine when chewed, they will still work as intended.
Where are Melties made?
They are manufactured in Auckland, New Zealand.
Are Melties vegetarian? Dairy Free? Halal?
Melties are produced without animal, egg, or dairy-derived materials. However, they are not certified Halal at this stage.
Are Melties gluten free?
There are no gluten containing ingredients in our Kids Melties products.
What type of magnesium is used in the kids Melties?
In Kids Melties, we use Marine Magnesium, which is precipitated from sea water.
How long before bed should I give my child a Sleep Meltie?
While there's no universal "perfect" timing, it’s generally suggested to take it within one to two hours of bedtime. This timing can vary for each child and can be adjusted as needed.
What should I do with the empty Melties tub? Is it recycleable?
We have included Australasian Recycling Label (ARL) on the back of pack to help provide consumers with clear guidance for recycling in New Zealand. This indicates the cap and seal need to go into a regular rubbish bin and the tub should be kerbside recycled.
Where are your supplements made?
Our range of supplements are primarily made in New Zealand or Australia, using a mix of local and imported ingredients.
What amount of amount of Ashwagandha KSM-66 extract is in your Red Seal High Strength Stress Adapt with Ashwagandha?
KSM-66 is a concentrated extract, so the amount listed on the label reflects the concentrated form of Ashwagandha, not the raw herb. Red Seal Stress Adapt contains 400 mg of concentrated Ashwagandha extract, which is equivalent to 5000mg of the raw herb, offering the same benefits in a more convenient form. Clinical studies show that the most effective dose for stress management for KSM-66 is typically 250 mg to 600 mg of the concentrated extract per day.
Is your Fish Oil 1000mg tested for heavy metals or pre-filtered to eliminate traces of heavy metals?
Yes, our Fish Oil 1000mg is thoroughly tested for heavy metals. We prioritise your health and safety by ensuring our product meets the highest standards of quality.
