Product Sustainability

At Red Seal, we believe we can make incredible products and be kind to the planet in the process.

Although sustainability is a global movement, every country has a unique context which influences the way this movement evolves. New Zealanders have traditionally had a high regard for the natural resources of our country, we love to fish, we have long standing fishing quotas, and we have a high percentage of renewable energy.  We treasure clean water, national parks but also a fair society and economic success to future-proof the economy and punch above our weight in the world.  

Ethical Sourcing

This is why Red Seal has partnered with UTZ, a worldwide program that works to protect the environment and improve the living conditions of farmers, workers and their families.

In 2018, the UTZ programme merged with the Rainforest Alliance in response to the critical challenges facing humanity: deforestation, climate change, systemic poverty, and social inequity. Both programmes combined their respective strengths to build a future in which nature is protected and biodiversity flourishes; where farmers, workers, and communities prosper; and where sustainable land use and responsible business practices are the norm.

Sustainable Packaging

Global challenges of packaging waste and climate change have made this a growing focus. At Red Seal, we are taking a hard look at the packaging we use and how we can drive change.

We just introduced a plant-based packaging for our 'Beauty from within' supplements range. The bottles are made from sugarcane, which is natural, renewable and sustainably sourced and is a great alternative to traditional packaging made from non-renewable sources like fossil fuels. Because sugarcane absorbs CO2 from the atmosphere as it grows, the bottle has a low carbon footprint and is 100% kerbside recyclable.

We are also members of the Australian Packaging Covenant Organisation (APCO), a not for profit organisation leading the development of a circular economy for packaging in Australia and New Zealand.

Red Seal Toothpaste production line

Product Quality and Safety

Our backgrounds in research, design and business, have helped make Red Seal the strong New Zealand brand it is today. We’re super passionate about what we do, our people, our products, our customers, and constantly finding ways to improve our quality and regulatory compliance.

Safety and quality are a fundamental part of our product design, manufacturing and proactive consumer feedback processes. Our supplier requirements program is intended to ensure quality throughout the supply chain.

Grounded in our belief that there's 'Incredible' inside each and everyone of us, we promote a culture of caring and safe behavior in all our offices and plants.