Proudly NZ Made: Why Our Toothpaste Is Something to Smile About

It’s NZ Made Day today, and while we’re across the ditch, we know Aussies value quality products with a trusted history too – especially when they’re made just next door. At Red Seal, we’ve been formulating wellness products in New Zealand for decades, and our toothpaste range has been locally made in Auckland for over 30 years.

Every tube of Red Seal toothpaste is made in New Zealand, using natural ingredients and simple formulations that are effective, and trusted by families across both sides of the Tasman. It’s about doing things with intention – no synthetic colours, flavours, or preservatives, and free from chemicals like SLS or parabens.

For many Australians, Red Seal toothpaste is a familiar favourite. It’s the kind of product you might remember seeing in the bathroom growing up – packed for road trips, sitting by the sink in the family home, or part of the morning routine before school or work. It’s reliable, no-fuss, and quietly part of everyday life.

Our range includes something for everyone – from fluoride-free options to herbal blends and propolis toothpaste that supports gum health. We’re proud to say our natural toothpaste range is NATRUE certified, meeting international standards for natural and organic products. Our toothpastes are vegan-friendly (with the exception of Propolis) and cruelty-free.

So, this NZ Made Day, we’re celebrating the values that connect us – quality, care, and a love for products that do what they say. Choosing Red Seal means choosing a brand that’s been trusted for generations, made just across the Tasman, and is always focused on your wellbeing.

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