Introducing Baking Soda + HAp our newest whitening toothpaste. A dual-action whitening formula, developed and produced in New Zealand using Baking Soda and naturally derived Micro-Hydroxyapatite.
Powered by Baking Soda. Backed by HAp.
Whitens Teeth + Supports Strong Enamel.
- NATRUE Certified Natural
- Fluoride free
- Vegan friendly & cruelty free
- Paraben free, SLS free
- No artificial flavours, sweeteners or synthetic colours
- Made in New Zealand
Behind the Formula
We created this toothpaste for people who want clean, simple ingredients and a formula they can use every day. Hydroxyapatite stood out to us as a nature‑identical mineral that helps support strong, healthy smiles. When paired with baking soda, it brings together two straightforward ingredients that work quietly and effectively without over‑complicating things.
What is Hydroxyapatite?
Hydroxyapatite is a nature-identical mineral that closely matches the structure of tooth enamel.
How Does it Work?
During brushing, hydroxyapatite particles coat the tooth surface, helping to smooth enamel and enhance light reflection for a whiter‑looking smile.
This biomimetic, surface‑level mechanism helps care for smooth‑feeling enamel without bleaching agents or harsh abrasives.
Rather than relying on a chemical mode of action which many whitening toothpastes do, hydroxyapatite works as an enamel‑supporting mineral that helps protect and smooth the tooth surface.
When combined with Baking Soda, there are additional benefits in that Baking Soda polishes away surface stains, without bleaching the enamel.
Overall, Red Seal Baking Soda + HAp helps support the maintenance of strong, healthy teeth with regular brushing.
- Lifts Stains
- Whitens Teeth
- Mineralises Enamel
- Freshens breath
What’s inside the Tube?
Every Year, Kiwi’s put an estimated 2900 tonnes of toothpaste in their mouths. Do you know what’s actually in your toothpaste? Because we do.
Over 100 years of Naturopathic knowledge is used to produce each Red Seal toothpaste, and Baking Soda + HAP is no exception. We have carefully selected naturally derived, science-backed active ingredients and combined these with only those ingredients you need, and nothing you don’t.
What’s not in the Tube?
Baking Soda + HAP NATRUE certified natural toothpaste is fluoride free, vegan‑friendly, and cruelty‑free. It’s formulated without parabens or SLS, and contains no artificial flavours, sweeteners, or synthetic colours - offering a clean, considered choice for everyday enamel friendly teeth whitening.
- Fluoride Free
- Vegan friendly & cruelty free
- Paraben free, SLS free
- No artificial flavours, sweeteners or synthetic colours
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"Nice packaging and look to box and tube. Like the flip top cap. Toothpaste has a good consistency, flavour is good, not too minty and teeth feel clean after using it."
Jenny, Sample Squad
Baking Soda + HAp
Red Seal Baking Soda Hydroxyapatite Toothpaste 100g
Red Seal Baking Soda Hydroxyapatite Toothpaste 100g