Toothpaste

Red Seal Toothpaste – Locally Made, Globally Loved

Red Seal Toothpaste has been a trusted part of Kiwi households for over four decades. Proudly made in New Zealand by locals who care, it combines generations of expertise with a commitment to natural wellness. Today, Red Seal is NATRUE certified, meeting strict international standards for natural products - so you can feel confident about what you're using every day.

Formulated with nature-inspired ingredients and free from harsh chemicals like SLS and parabens, Red Seal Toothpaste is not only kind to your smile but gives you an effective clean. Whether you’re choosing fluoride or fluoride-free, every tube is designed to support fresh breath, healthy gums, and a brighter smile - without compromise.