Where To Buy NATRUE Certified Natural

Red Seal Whitening Fluoride Toothpaste 100g

Our Whitening Toothpaste with fluoride, naturally certified to NATRUE standards, visibly enhances the whiteness of teeth by up to 3.5 shades in three (3) weeks*, for a radiant smile.

Made in NZ
Certified Natural to the NATRUE Standard
Contains Fluoride
No Synthetic Colours, Flavours or Preservatives
SLS and Paraben Free
Cruelty Free

Description
Directions
Ingredients

Our Whitening Toothpaste with fluoride is NATRUE certified natural and clinically proven to visibly enhance the whiteness of teeth by up to 3.5 shades in just three weeks*. Designed for radiant smiles, it helps protect against tooth decay and cavities while freshening breath.

Naturally flavoured with sea salt and plant oils, this refreshing formula is free from synthetic colours, artificial flavours, parabens, and SLS. It’s vegan-friendly, cruelty-free, and suitable for everyday use - making it a clean, conscious choice for brighter, healthier teeth.

Made in New Zealand
NATRUE certified natural
Contains Fluoride
No synthetic colours
No artificial flavours
SLS & Paraben free
Vegan friendly
Cruelty free

*With regular brushing twice a day for two minutes. Individual results may vary. Based on 20 individuals in our Whitening Toothpaste clinical study.

Brush at least twice a day or after every meal for 2 minutes or as recommended by your dental professional.

Children five years and under should use a smear of toothpaste and children six years and over should use a pea-sized amount of toothpaste.

Avoid swallowing. Rinse with a small amount of water. It is recommended for adults to supervise young children.

Hydrated Silica, Sorbitol, Water, Glycerin, Xylitol, Lauryl Glucoside, Sodium Monofluorophosphate, Xanthan Gum, Sea Salt, Sodium Cocoyl Glutamate, Mentha Viridis (Spearmint) Leaf Oil, Stevioside, Eucalyptus Globulus Leaf Oil, Aloe Barbadensis (Aloe Vera) Leaf Juice, Mentha Piperita (Peppermint) Oil, Menthol, Leptospermum Scoparium (Manuka) Branch/Leaf Oil, Totarol, Colourant (Mica (CI 77019), Silica, CI 77491 (Iron Oxide Red).

Description

Made in New Zealand
NATRUE certified natural
Contains Fluoride
No synthetic colours
No artificial flavours
SLS & Paraben free
Vegan friendly
Cruelty free

*With regular brushing twice a day for two minutes. Individual results may vary. Based on 20 individuals in our Whitening Toothpaste clinical study.

Directions

Brush at least twice a day or after every meal for 2 minutes or as recommended by your dental professional.

Children five years and under should use a smear of toothpaste and children six years and over should use a pea-sized amount of toothpaste.

Avoid swallowing. Rinse with a small amount of water. It is recommended for adults to supervise young children.

Ingredients

Incredible Story

Incredible Inside

Certified Natural to the NATRUE Standard

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More of our incredible toothpastes

Red Seal Complete Care Fluoride Toothpaste 100g

Red Seal Whitening Toothpaste 100g

Red Seal Baking Soda Toothpaste 100g

Where to Buy View All Oral Care

Are Red Seal toothpastes vegan or vegetarian?

All Red Seal toothpastes are suitable for vegetarians.

If you are vegan you may not want to use our Propolis toothpaste as it contains Propolis which is product made by bees.

The following toothpastes are all certified by the Vegan Society:

Red Seal Kids Tutti Frutti (Natrue Certifed) 70g

Red Seal Kids with Fluoride Berry Bubblicious (Natrue Certifed) 70g

Red Seal Whitening Brilliant Mint (Natrue Certifed) 100g

Red Seal Whitening with Fluoride Brilliant Mint (Natrue Certifed) 100g

Red Seal Complete Care Mild Mint (Natrue Certifed) 100g

Red Seal Complete Care with Fluoride Mild Mint (Natrue Certifed) 100g

Red Seal Baking Soda Fresh Mint (Natrue Certifed) 100g

Red Seal Lemon Mint-Free (Natrue Certifed) 100g

Red Seal Herbal (Natrue Certifed) 100g

Red Seal Strong Mint (Natrue Certifed) 100g

What is NATRUE?

NATRUE is an international, not-for-profit association dedicated to protecting consumers and supporting manufacturers of natural and organic cosmetics. A NATRUE badge is a trusted mark, indicating that the product and brand are committed to natural and organic practices. In the case of Red Seal, our toothpastes are certified natural to the NATRUE standard. To learn more about natural certification, visit www.natrue.org.

Does your Whitening toothpaste actually whiten teeth? How does it work?

Our Whitening Brilliant Mint Toothpaste is designed to enhance teeth whiteness. Our clinical study showed it visibly enhanced whiteness of teeth by up to 3.5 shades in three weeks, with regular brushing. Of course, individual results may vary.

The primary whitening ingredient is an abrasive silica that helps remove stains.

You can find out more here: www.redseal.global/nz/whitening-toothpaste-clinical-study/

Are your toothpastes tested for heavy metals?

Red Seal toothpaste products are routinely tested for heavy metals to ensure safety and compliance. The results for Red Seal Toothpaste range are as follows:

• Arsenic: < 0.1 ppm

• Cadmium: < 0.01 ppm

• Mercury: < 0.01 ppm

• Lead: < 0.1 ppm

These levels are well within the legislative requirements for quality and safety. Red Seal is committed to maintaining the highest standards in product quality and consumer safety.

Does Red Seal toothpaste contain palm oil?

All our NATRUE certified ranges in Australia and New Zealand are made with non-palm oil based ingredients.