Where To Buy NATRUE Certified Natural

Red Seal Herbal Toothpaste 100g

Our Herbal Toothpaste was created with chlorophyll and herbal extracts to fight plaque and freshen breath.

Made in NZ
Certified Natural to the NATRUE Standard
Fluoride Free
No Synthetic Colours, Flavours or Preservatives
SLS and Paraben Free
Cruelty Free

Description
Directions
Ingredients

Our Herbal Toothpaste is a fluoride-free formula naturally certified to NATRUE standards, crafted with chlorophyll and herbal extracts to support oral hygiene and freshen breath. Designed to help prevent plaque build-up, it offers gentle daily care for a clean, refreshed mouth.

Free from synthetic colours, artificial flavours, parabens, and SLS, this vegan-friendly and cruelty-free toothpaste is made with trusted natural ingredients. Suitable for the whole family, it’s a clean and conscious choice for maintaining healthy gums and a naturally fresh smile.

Made in New Zealand
NATRUE certified natural
Fluoride free
No synthetic colours
No artificial flavours
SLS & Paraben free
Vegan friendly
Cruelty free

Made in New Zealand and naturally certified to the NATRUE standard.

Since 1923 Red Seal since have made products with a simple belief, when you put incredible in, you get incredible out.

Brush at least twice a day or after every meal for 2 minutes or as recommended by your dental professional.

Children five years and under should use a smear of toothpaste and children six years and over should use a pea-sized amount of toothpaste.

Avoid swallowing. Rinse with a small amount of water. It is recommended for adults to supervise young children.

Calcium Carbonate, Water, Glycerin, Hydrated Silica, Xylitol, Bentonite, Caprylic/Capric Glycerides, Lauryl Glucoside, Xanthan Gum, Sodium Cocoyl Glutamate, Aroma (Flavour), Eucalyptus Globulus Leaf Oil, Menthol, Stevioside, Mentha Piperita (Peppermint) Oil, Illicium Verum (Anise) Fruit/Seed Oil, Sea Salt, Totarol, CI 75810 (Chlorophyllin Copper Complex).

Description

Made in New Zealand
NATRUE certified natural
Fluoride free
No synthetic colours
No artificial flavours
SLS & Paraben free
Vegan friendly
Cruelty free

Made in New Zealand and naturally certified to the NATRUE standard.

Since 1923 Red Seal since have made products with a simple belief, when you put incredible in, you get incredible out.

Directions

Brush at least twice a day or after every meal for 2 minutes or as recommended by your dental professional.

Children five years and under should use a smear of toothpaste and children six years and over should use a pea-sized amount of toothpaste.

Avoid swallowing. Rinse with a small amount of water. It is recommended for adults to supervise young children.

Ingredients

Incredible Story

Incredible Inside

Certified Natural to the NATRUE Standard

NATRUE

More of our incredible toothpastes

Red Seal Complete Care Toothpaste 100g

Red Seal Lemon Toothpaste 100g

Red Seal Baking Soda Toothpaste 100g

Where to Buy View All Oral Care

Are Red Seal toothpastes gluten-free?

All Red Seal toothpastes are gluten-free. We ensure this by testing our products and checking food allergen statements from all our raw material suppliers. Your safety and peace of mind are important to us.

What is NATRUE?

NATRUE is an international, not-for-profit association dedicated to protecting consumers and supporting manufacturers of natural and organic cosmetics. A NATRUE badge is a trusted mark, indicating that the product and brand are committed to natural and organic practices. In the case of Red Seal, our toothpastes are certified natural to the NATRUE standard. To learn more about natural certification, visit www.natrue.org.

Have you changed the formulations of Red Seal toothpastes?

Yes we have made some small but important improvements to the ingredients of some of our toothpastes.

Changing these toothpastes isn’t a decision we took lightly, but incredible inside is our non-negotiable and we believe it was a necessary step forward for our range to raise the benchmark on our ingredients and deliver you the best toothpaste we can.

The new formulations are designed to taste and feel as similar as possible to the formulations they replace. For our most astute daily users, there may be some small discernible differences, but rest assured the oral health benefits and function of each remains unchanged. As part of these changes, we’ve taken transparency to the next level with these toothpastes now being certified natural to NATRUE standards. To learn more about NATRUE visit www.natrue.org

Why does your packaging say 'avoid swallowing'?

For toothpastes that contain fluoride: This is in accordance with our directions of use to ensure proper use of the product. It's important to use only a pea-sized amount of toothpaste and to spit it out after brushing. This ensures that you get the dental benefits of fluoride without the risks associated with ingestion. Swallowing a small amount is generally safe. However, consuming too much may lead to an upset stomach due to increased fluoride levels in your blood supply.

For toothpastes that are fluoride-free: While our fluoride-free toothpaste is safe for brushing, and contains no artificial colours, flavours or preservatives and no parabens it contains ingredients that are not intended for ingestion. For best results, please use as directed and avoid swallowing.

Are your toothpastes tested for heavy metals?

Red Seal toothpaste products are routinely tested for heavy metals to ensure safety and compliance. The results for Red Seal Toothpaste range are as follows:

• Arsenic: < 0.1 ppm

• Cadmium: < 0.01 ppm

• Mercury: < 0.01 ppm

• Lead: < 0.1 ppm

These levels are well within the legislative requirements for quality and safety. Red Seal is committed to maintaining the highest standards in product quality and consumer safety.