NATRUE Certified Natural

Red Seal Baking Soda Hydroxyapatite Toothpaste 100g

Our Baking Soda Hydroxyapatite toothpaste is fluoride‑free and NATRUE certified natural, formulated with baking soda and hydroxyapatite for a clean, fresh brushing experience.

Made in NZ
Certified Natural to the NATRUE Standard
Hydroxyapatite
No Synthetic Colours, Flavours or Preservatives
SLS and Paraben Free
Cruelty Free

Description
Directions
Ingredients

Inspired by nature, our formula combines Baking Soda with Hydroxyapatite – a naturally occurring mineral found in teeth – for a fresh, clean feeling. Enjoy a refreshing mint taste and a toothpaste formulated with care.

NATRUE Certified Natural
Fluoride Free
Vegan friendly & cruelty free
Paraben free, SLS free
No artificial flavours, sweeteners or synthetic colours
Made in New Zealand

Made in New Zealand and naturally certified to the NATRUE standard.

Since 1923 Red Seal have made products with a simple belief, when you put incredible in, you get incredible out.

For information on natural cosmetic certification by NATRUE according to NATRUE standard visit www.natrue.org/our-standard

Brush at least twice a day or after every meal for 2 minutes or as recommended by your dental professional. Avoid swallowing. Rinse with a small amount of water

Water, sodium bicarbonate, glycerin, calcium carbonate, hydrated silica, hydroxyapatite, xylitol, xanthan gum, lauryl glucoside, Mentha piperita (Peppermint) oil, menthol, Eucalyptus globulus leaf oil, Illicium verum (Anise) fruit/seed oil, sodium cocoyl glutamate, stevioside, sea salt, Totarol.

Description

NATRUE Certified Natural
Fluoride Free
Vegan friendly & cruelty free
Paraben free, SLS free
No artificial flavours, sweeteners or synthetic colours
Made in New Zealand

Made in New Zealand and naturally certified to the NATRUE standard.

Since 1923 Red Seal have made products with a simple belief, when you put incredible in, you get incredible out.

For information on natural cosmetic certification by NATRUE according to NATRUE standard visit www.natrue.org/our-standard

Directions

Brush at least twice a day or after every meal for 2 minutes or as recommended by your dental professional. Avoid swallowing. Rinse with a small amount of water

Ingredients

More of our incredible toothpastes

Red Seal Kids Tutti Frutti 70g

Red Seal Propolis Toothpaste 100g

Red Seal Baking Soda Toothpaste 100g

Where to Buy View All Oral Care

Does your Whitening toothpaste actually whiten teeth? How does it work?

Our Whitening Brilliant Mint Toothpaste is designed to enhance teeth whiteness. Our clinical study showed it visibly enhanced whiteness of teeth by up to 3.5 shades in three weeks, with regular brushing. Of course, individual results may vary.

The primary whitening ingredient is an abrasive silica that helps remove stains.

You can find out more here: www.redseal.global/nz/whitening-toothpaste-clinical-study/

What is NATRUE?

NATRUE is an international, not-for-profit association dedicated to protecting consumers and supporting manufacturers of natural and organic cosmetics. A NATRUE badge is a trusted mark, indicating that the product and brand are committed to natural and organic practices. In the case of Red Seal, our toothpastes are certified natural to the NATRUE standard. To learn more about natural certification, visit www.natrue.org.

Why does your packaging say 'avoid swallowing'?

For toothpastes that contain fluoride: This is in accordance with our directions of use to ensure proper use of the product. It's important to use only a pea-sized amount of toothpaste and to spit it out after brushing. This ensures that you get the dental benefits of fluoride without the risks associated with ingestion. Swallowing a small amount is generally safe. However, consuming too much may lead to an upset stomach due to increased fluoride levels in your blood supply.

For toothpastes that are fluoride-free: While our fluoride-free toothpaste is safe for brushing, and contains no artificial colours, flavours or preservatives and no parabens it contains ingredients that are not intended for ingestion. For best results, please use as directed and avoid swallowing.

What is SLS and is it in Red Seal toothpastes?

SLS has been removed from our NATRUE Certified toothpastes. Look for the NATRUE logo on the back of the pack to be sure.

SLS is considered safe when used as recommended and historically, SLS was used in our toothpaste formulations when there were limited ingredient options for creating effective products. However, as we've advanced our formulations with developing technology, ingredients and knowledge, we were able to phase out SLS from all Red Seal toothpastes in New Zealand and Australia.

Are Red Seal toothpastes vegan or vegetarian?

All Red Seal toothpastes are suitable for vegetarians.

If you are vegan you may not want to use our Propolis toothpaste as it contains Propolis which is product made by bees.

The following toothpastes are all certified by the Vegan Society:

Red Seal Kids Tutti Frutti (Natrue Certifed) 70g

Red Seal Kids with Fluoride Berry Bubblicious (Natrue Certifed) 70g

Red Seal Whitening Brilliant Mint (Natrue Certifed) 100g

Red Seal Whitening with Fluoride Brilliant Mint (Natrue Certifed) 100g

Red Seal Complete Care Mild Mint (Natrue Certifed) 100g

Red Seal Complete Care with Fluoride Mild Mint (Natrue Certifed) 100g

Red Seal Baking Soda Fresh Mint (Natrue Certifed) 100g

Red Seal Lemon Mint-Free (Natrue Certifed) 100g

Red Seal Herbal (Natrue Certifed) 100g

Red Seal Strong Mint (Natrue Certifed) 100g