Oral Care

At Red Seal, we make our toothpaste right here in New Zealand - crafted with care for Kiwis and shared with the world. From sourcing to formulation, every tube reflects our commitment to quality, natural ingredients, and a holistic approach to oral care.

It’s not just about fresh breath - it’s about feeling good about what goes into your daily routine.

Our natural toothpaste range is proudly NATRUE certified, meaning it meets strict international standards for natural and organic products. No synthetic nasties, no shortcuts - just honest, effective toothpaste made with ingredients you can trust. It’s natural wellbeing, straight from Aotearoa.

Made in NZ, Backed by Nature

We’re pretty proud that our toothpaste is made right here in New Zealand. It’s something we’ve always believed in - keeping things as local as we can, using natural ingredients, and doing things well. Every tube is crafted with care, not just for Kiwis, but for people all over the world who want something that’s simple and effective.

View our toothpastes

Does Red Seal test on animals?

We can assure you there is no animal testing with any Red Seal products, and we have never conducted any testing on animals. Our quality control team, along with our technical team perform numerous tests to ensure our products are safe and suitable for consumer use without the need to test on animals.

What are the marks on Red Seal toothpaste tubes?

These little squares are a clever piece of code for our packing machines! They're called “eye marks”, and are used in the packaging process, letting machines know when to perform certain tasks such as cutting or crimping tubes. There are two things that determine the colour of these squares.

1. They need to have good contrast against the background colour.

and

2. They need to use one of the colours already present on the packs.

At Red Seal we use a dark grey for the eye marks – the same dark grey used for pack copy – as we know it offers a good contrast against white background.

Is there Aluminium in Red Seal toothpastes?

Here at Red Seal we developed our toothpaste 30 years ago to offer a great-tasting more natural options for our customers. We continuously research and explore new, safer natural ingredients to enhance our products - over the years our formulas have evolved to include calcium-based ingredients, essential oils, and herbal extracts.

Magnesium Aluminium Silicate was used in most of our formulations however it has been removed and is no longer present in any of our new NATRUE certified ranges in Australia and New Zealand.

Does Red Seal toothpaste contain palm oil?

All our NATRUE certified ranges in Australia and New Zealand are made with non-palm oil based ingredients.

Are Red Seal toothpaste tubes recyclable?

At Red Seal, we're committed to reducing our environmental impact and continually improving our practices for both our customers and the planet. While our current toothpaste tubes are not recyclable, we are excited to share that we're in the final stages of validating a recyclable material for our tubes. The challenge lies in making sure our potent ingredients, such as our essential oils don't interact adversely with the plastic.

We aim to implement this new packaging starting in 2025. We know this change is important, and our team are working diligently to deliver a tube that is more sustainable and ensures the integrity of your Red Seal toothpaste.

Are Red Seal toothpaste lids recyclable?

For NZ:

Red Seal toothpaste lids are made of polypropylene, a material that is readily recyclable. However, recent changes in kerbside recycling legislation in New Zealand mean that lids are no longer accepted in kerbside recycling.

There is an industry-led initiative working on a Cap and Lid Collection and Recycling scheme. If this scheme proves effective, we will support it. In addition to this, we are in the process of trialling an alternative tube material, which if successful will be able to be recycled via the soft plastics recycling scheme, with lids remaining attached when returned with tubes. We hope to start rolling out this change during 2025.

For AU:

We are currently trialling recyclable tubes. Once available, the caps will be able to be combined with the tubes and be kerbside recyclable. We are committed to making these improvements and appreciate your support as we work towards more sustainable solutions.

What about Terracycle?

Unfortunately our tubes cannot be currently kerbside recycled in Australia or New Zealand as they are made from different layers of plastic and aluminium to maintain the freshness and integrity of our toothpaste. This multi-material design means they cannot be kerbside recycled. Our tubes cannot be recycled through Terracycle either, as we are not a member of this programme. But we're we are excited to share that we're in the final stages of validating a recyclable material for our tubes. The challenge lies in making sure our potent ingredients, such as our essential oils don't interact adversely with the plastic.