Little Teeth, Big Impact.
Kind Kids ‘Sweet Sour Lightning’ Toothpaste is a kids toothpaste created with Kiwi kids to make everyday brushing simple and fun - proudly made in New Zealand, with $2 from every tube donated to the Kindness Collective.
Available at selected New World, PAK’nSAVE, and Chemist Warehouse stores. Availability may vary by location.
Created with kids, for kids.
Who better to create kids toothpaste than kids themselves! We worked with a class of year three students at Waikōwhai Primary School in an interactive learning and creation experience.
Guided by our experienced Research and Development team, the children explored flavours, colours, and design ideas – shaping a toothpaste they could only dream of brushing with.
The electrifying result? Sweet Sour Lightning – a colourful, zingy toothpaste with kiwi fruit, strawberry and vanilla flavours, designed to give kids a reason to love brushing.
A Kids Toothpaste That Gives Back
We've partnered with Kindness Collective for the past three years - and this year is our biggest yet! With Kind Kids toothpaste, $2 from every tube sold goes directly to help fund their mahi - providing everyday essentials, moments of joy, care and connection to thousands of Kiwi families living in hardship.
As founder Sarah Page puts it, “Every smile powered by Kind Kids toothpaste helps another Kiwi kid smile too.”
Proudly made in New Zealand, Kind Kids Toothpaste is developed and manufactured by Red Seal - bringing our oral care expertise to life while supporting Kiwi communities from start to finish.
Kind Kids Toothpaste features:
- A fluoride toothpaste suitable for everyday use
- A kid‑friendly sweet‑sour flavour
- A smooth, easy‑to‑use texture
- Designed to encourage regular brushing routines
- Helps protect teeth from cavities and decay
Red Seal Kids Toothpaste
Red Seal Kind Kids 70g
Red Seal Kind Kids 70g
Red Seal Kids Tutti Frutti Toothpaste 70g
Red Seal Kids Tutti Frutti Toothpaste 70g
Red Seal Kids Fluoride Berry Bubblicious Toothpaste 70g
Red Seal Kids Fluoride Berry Bubblicious Toothpaste 70g
FAQS
What is Kind Kids?
Kind Kids Toothpaste is a New Zealand made kids toothpaste designed for everyday brushing. Created alongside local school children, it focuses on making brushing feel simple, familiar, and positive as part of a daily routine. The product was developed with input from Kiwi kids and supports initiatives that give back to children in the community.