What makes our Whitening toothpaste so Brilliant?

Our brightening gel formula visibly enhances the whiteness of teeth by up to 3.5 shades in 3 weeks, with regular brushing. Our clinical study with our community trialists saw noticeable results by the end of the first week.

What is Teeth Whitening

Hydrated Silica Call Outs

Tooth discoloration and staining occur when different dyes and pigments from food, beverages, and other factors adhere to your teeth. Eliminating these stains typically involves two primary approaches: physical removal and chemical bleaching.

Chemical bleaching traditionally uses hydrogen peroxide to chemically lighten the color of stains in the tooth enamel. Instead of this, our whitening toothpastes use abrasives to address daily, surface stains via physical removal.

Red Seal Whitening toothpaste clinical study

The Red Seal Whitening toothpaste clinical study was a double-blind study conducted by a third-party dentist. 20 individuals completed a three-week at-home trial brushing twice a day for two minutes. Click here to request a copy of the study.

Find your nature with Red Seal - rooted in tradition and trusted for generations.