Toothpaste

Red Seal Toothpaste – Locally Made, Globally Loved

Red Seal Toothpaste has been a trusted part of Kiwi households for over four decades. Proudly made in New Zealand by locals who care, it combines generations of expertise with a commitment to natural wellness. Today, Red Seal is NATRUE certified, meeting strict international standards for natural products - so you can feel confident about what you're using every day.

Formulated with nature-inspired ingredients and free from harsh chemicals like SLS and parabens, Red Seal Toothpaste is not only kind to your smile but gives you an effective clean. Whether you’re choosing fluoride-free or hydroxyapatite, every tube is designed to support fresh breath, healthy gums, and a brighter smile - without compromise.

NATRUE Certified Natural Toothpastes

Red Seal Website Incredible Inside Page

Find out more about what NATRUE means and why we are proud to be certified natural to the NATRUE standard.

Find out more about NATRUE

Red Seal Kids Tutti Fruitt Toothpaste

Red Seal Kids Tutti Frutti Toothpaste 2.47oz

Red Seal Kids Tutti Frutti Toothpaste 2.47oz

Red Seal Baking Soda Toothpaste 2

Red Seal Baking Soda Toothpaste 3.53oz

Red Seal Baking Soda Toothpaste 3.53oz

Red Seal Lemon Toothpaste

Red Seal Lemon Toothpaste 3.53oz

Red Seal Lemon Toothpaste 3.53oz

Red Seal Propolis Toothpaste

Red Seal Propolis Toothpaste 3.53oz

Red Seal Propolis Toothpaste 3.53oz

Red Seal Complete Care Toothpaste

Red Seal Complete Care Toothpaste 3.53oz

Red Seal Complete Care Toothpaste 3.53oz

Red Seal Whitening Toothpaste

Red Seal Whitening Toothpaste 3.53oz

Red Seal Whitening Toothpaste 3.53oz

Red Seal Baking Soda HAP Toothpaste (1)

Red Seal Baking Soda Hydroxyapatite Toothpaste 3.53oz

Red Seal Baking Soda Hydroxyapatite Toothpaste 3.53oz

FAQS

More FAQS

Does Red Seal toothpaste contain palm oil?

All our NATRUE certified ranges in Australia and New Zealand are made with non-palm oil based ingredients.

Is there Aluminium in Red Seal toothpastes?

Here at Red Seal we developed our toothpaste 30 years ago to offer a great-tasting more natural options for our customers. We continuously research and explore new, safer natural ingredients to enhance our products - over the years our formulas have evolved to include calcium-based ingredients, essential oils, and herbal extracts.
Magnesium Aluminium Silicate was used in most of our formulations however it has been removed and is no longer present in any of our new NATRUE certified ranges in Australia and New Zealand.

Are Red Seal toothpastes dairy-free and/or soy-free?

Red Seal toothpastes do not contain any dairy products. In fact, many of our toothpastes are certified vegan. The only exceptions are our Propolis and Propolis Mint toothpastes, which contain propolis and are therefore not considered vegan.
There may be some soy present in some toothpastes as the glycerin we use can be derived from either soy or rapeseed.

Does Red Seal toothpaste contain sweetener?

Stevia is the sweetener used in all of our NATRUE Certified toothpastes to give them a balanced taste that's pleasant to brush with.
Our NATRUE formulations also include Xylitol which aids in sweetening whilst inhibiting cavity-causing bacteria. Its ability to neutralize pH levels and inhibit bacterial growth supports oral health while providing a pleasant taste.

What is SLS and is it in Red Seal toothpastes?

SLS has been removed from our NATRUE Certified toothpastes. Look for the NATRUE logo on the back of the pack to be sure.
SLS is considered safe when used as recommended and historically, SLS was used in our toothpaste formulations when there were limited ingredient options for creating effective products. However, as we've advanced our formulations with developing technology, ingredients and knowledge, we were able to phase out SLS from all Red Seal toothpastes in New Zealand and Australia.