Over 100 years ago, our founder believed that the human body wants to be well - and that with the right ingredients, it can be.
Today we’re a team of naturopaths and passionate experts on a mission to empower you in your wellbeing journey. We create effective, evidence based products inspired by New Zealand’s wellbeing culture and natural environment that make it easier and affordable to take a proactive approach to your health.
A vibrant and balanced lifestyle is the true essence of wellbeing and we’re here to help you embrace more of it. Sound good? We call it finding your nature.
Nature & New Zealand
Where it started and where it all starts. We harness nature's phenomena and meticulously select high-quality ingredients that support your health. New Zealand's wellness culture, way of life, and extraordinary environment is our daily inspiration.
Empowered Wellness
The best way to look after your health is to look after yourself.
We promote daily wellness for long-term benefits focused on prevention and restoring balance. Easy to find, accessible to most, simple to incorporate, arming you with self-care confidence and knowledge.
Trusted Quality
Red Seal brings you safe and effective, evidence-based products. We do business with transparency and always choose ethical, sustainable approaches. Our 100+ years of heritage has been underpinned by naturopathic knowledge and scientific wisdom.
NATRUE Certified Natural Toothpaste
In a 1980s world enamored with excess, if you have not already guessed, we were enamored with nature. Our big idea from little New Zealand? A new breed of toothpaste that saw the bigger well-being picture, looking after your teeth and you. Made right here in Tāmaki Makaurau, Aotearoa (that is Auckland, New Zealand).